Kerry Shearer is in Miami at an undisclosed hotel hanging out with some of the best communicators in the entire country. View photos of logo Sacramento.

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Presentation transcript:

Kerry Shearer is in Miami at an undisclosed hotel hanging out with some of the best communicators in the entire country. View photos of logo Sacramento County contains 1.4-million residents within a 994 square-mile area Information Relationship Status: Intimately involved with H1N1 City: Sacramento, CA The Sacramento County Public Health Division serves the entire County and all the cities within Favorite Entertainment: Listening to CDC conference calls Friends 0. Such a sad case. This is my new puppy. Well this IS a social networking presentation of sorts, isn’t it?

Don’t you love it when something else comes along and diverts the media away from the H1N1 situation for awhile? I finally got to eat lunch the other day while this was going on. But then, did you see what this was really all about? Next slide…

What We’ll Be Covering Today What’s new in “new media” Our initial H1N1 experience Specific tips and tricks from my “tech toolbox” Group discussion of new media experiences, H1N1 communications challenges and solutions!

Twitter Growth exploded, but could be leveling off Estimated 12,000 users in 2009 5,000-10,000 new accounts daily Unique visitors down by 0.17% in Sept. to about 23,539,000

Facebook Also experienced a growth slowdown Unique visitors growth rate 1.96% in September Overall visitors up by 4% to 2,290, 512, 524 57% of active, online users have joined a social network and 22%+ of adults have Facebook pages

Facebook

YouTube Largest video sharing site Over one-billion views per day (694,444 per min.!) Online video growth is 31% per year in the U.S. 11.2-billion streams of all online video in July alone!

YouTube (This slide was a video example. Content cannot be included in this version of the presentation due to file size. Please visit: www.YouTube.com/SacCountyPH for examples of our videos.

Skype Skype is a free software program that allows users to make audio or video calls over the Internet.

Skype Connect a video camera, or use a built-in web cam if you laptop computer has one Connect an external microphone for best audio quality Many TV stations are now getting set up to put Skype connections on the air

Skype (This slide was a video example. Content cannot be included in this version of the presentation due to file size. Please visit: www.YouTube.com/SacCountyPH for examples of our videos.

Tech Toolbox! A quick look at some resources you may be able to use!

Tech Toolbox: Sending Large Files Problem: Large files clog e-mail boxes or bounce back Solution: Easy-to-use online file transfer service such as www.YouSendIt.com

Problem: Reach the public with your news conference Tech Toolbox: Webcasting Your News Conference Problem: Reach the public with your news conference unfiltered by the news media Solution: Free online webcasting service such as www.uStream.tv

Tech Toolbox: Webcasting Your News Conference uStream.tv is a free web service that lets you do live webcasting You can also record your feed for later playback, or embed the feed in your web site We used it to stream some of our H1N1 news conferences

Tech Toolbox: Live Flu Webcasts on Web Site Goal: Carry CDC’s flu webcast on your web site Solution: www.Flu.gov/live/index.html + embed code

Tech Toolbox: Embed Twitter Feed on Web Site Goal: Post tweets to your web site automatically Solution: www.twitter.com/widgets/which_widget

Tech Toolbox: Embed Twitter Feed on Web Site Goal: Post tweets to your web site automatically Solution: www.twitter.com/widgets/which_widget How it looks on Twitter profile How it looks on home page

Tech Toolbox: Record & Edit With Your Computer Goal: Record your H1N1 news conference to MP3 Solution: Free audio recording software http://audacity.sourceforge.net + +

Tech Toolbox: TV Studio on Your Laptop Goal: Make a webcast look more professional Solution: Telestream Wirecast

Goal: Find out what’s new with social media Solution: www.Mashable.com Tech Toolbox: Learn About Social Media Developments Goal: Find out what’s new with social media Solution: www.Mashable.com

Tech Toolbox: Develop Your Communication Skills Goal: Sharpen your communications skills Solution: www.ProCommunicator.com

Discussion! Let’s share our adventures in communication and new media! What “new media” resources have you begun using? How is it working and what were the hurdles you faced? What advice would you give to your colleagues in this room? How did you obtain the tools or permission that you needed? What can you share about your media outreach for H1N1 that would be helpful? What are the most important things you have learned in the past few months about H1N1 outreach that you can share? How has your web site changed or adapted to handle the information deluge?

Thanks for attending! Kerry Shearer Kerry Shearer is in Miami at an undisclosed hotel hanging out with some of the best communicators in the entire country. View photos of logo Information Thanks for attending! Kerry Shearer Sacramento County Public Health (916) 875-4493 shearerk@saccounty.net Relationship Status: Intimately involved with H1N1 City: Sacramento, CA Favorite Entertainment: Listening to CDC conference calls Friends 0. Such a sad case.