Heaven Hill Burnett’s Summer Sweep Stakes Display May 2016 Display of the Month

Winning Team Left to right: Aaron Barneson- Routing Left to right: Fulfillment group: Gerta Agushi- Fulfillment Line Lead Kris Brown- Fulfillment Lead Dale Bronstad- Fulfillment Quality Lead Steve Spletter- Shipping Coordinator Tim Sabatke- Fulfillment Coordinator Left to right: Aaron Barneson- Routing Chris Opsal- Estimator Paul Popple- Tech Services Kevin Krause- Pre-flight Trish Anderson- Project Coordinator Left to right: David Foster- Account Executive Brock Miller- Structural Design Danielle Cieri- Graphics Mark Girondi - Graphics Reuben Cuevas- Graphics

Burnett’s Summer Sweep Stakes Display

Objective: The objective was to create a Fun/Lively co-branded display program that would align the brand with “More Fun Tour” while generating excitement through four key program initiatives. These include a Customer Retail Sweeps (with retail floor display), Custom More Fun Tour Content, Tour Sponsorship and Integration with Key Tour Stop Activations and Local Support. Program targeted existing and new fans of Burnett’s Vodka. The Solution: The creation of a dimensional, semi assembled Concert Stage that reinforced the various promotional elements, the excitement of a concert event while merchandising cased product.

Insights: What makes the display different: This “Themed” display shipped semi assembled allowing for quick assembly at retail. The dimensional concert stage header and Side guitar graphic elements creates a visually engaging program that targets existing and new fans of Burnett’s Vodka.

Insights: What is the clear compelling message: This display program invites the consumer to engage on social media to learn more about the “Burnett’s More Fun Tour”, for the opportunity to win daily prizes and a grand prize VIP experience with Walk the Moon for you and three friends in Chicago on Friday August 19th, 2016!

Insights: How does the display command attention: The use of shape, color, background imagery showing the fun of a concert event, and dimensional promotional elements carry the message for this program.

Insights: How does it leverage recognizable brand equity: Color is a very important factor here. Bold black background color with blue tones carry an evening theme of a concert event. The introduction of red as part of the message for social media and More Fun Tour is in contrast to the other visual elements and becomes very easy to see.

Instore Life Cycle: What is the project duration of the display In store: Intended life of the display is 60 to 90 days. This display was shipped to retail in mid April. The promotion was set May 1st and will run through July 15, 2016. Quantity: 850 displays, shipped partially assembled. Price: Each

In store activation