SAN DIEGO COMIC-CON 2015.

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Presentation transcript:

SAN DIEGO COMIC-CON 2015

THE CRAVE PORTFOLIO 44MM 125+ 70MM+ 120+ THE CRAVE PORTFOLIO Man, evolved. And the bold pursuits that inspire him. 125+ Monthly Unique Users Experts ABOUT CRAVEONLINE The millennial man is on a journey to define his identity--and not allow pop culture to shape it for him. CraveOnline propels his boldness, informing his journey with expert voices and premium access to style inspiration, cultural discovery, and life’s more aspirational pursuits. 70MM+ 120+ Videos streamed each month Events ABOUT THE CRAVE This millennial man is not defined by one interest. His passions converge in the Crave Portfolio, inspiring a community of 44M men with authoritative content across: food/mixology, gaming, sports, music, entertainment, and the great outdoors. 01

2015 CRAVE EVENT HIGHLIGHTS CELEBRATING FIVE YEARS AT COMIC-CON 2015 CRAVE EVENT HIGHLIGHTS JULY 10TH , 2015 The Only Party on an Aircraft, Carrier, the USS Midway Hosted by TARYN MANNING, star of Orange Is the New Black 2,500+ TOTAL ATTENDEES TOP INDIE ROCK BANDS Exclusive Sponsor 21.6 M+ Media Impressions 11.9 M+ Social Impressions 02

FIVE YEARS OF EXCLUSIVE COMIC-CON COVERAGE THE CRAVE PORTFOLIO AT SDCC 2016 FIVE YEARS OF EXCLUSIVE COMIC-CON COVERAGE Video Interviews ORIGINAL CONTENT, BREAKING EXCLUSIVES AT THE EVENT Previews Reviews Interviews Opinions Much more 03

2016 CRAVE & SDCC 2016 SPONSORSHIP OPPORTUNITY

THE CRAVE PORTFOLIO AT SDCC 2016 Reaching XXXMM Millennials FIRST LOOK: THE ONLY PARTY THAT FEEDS THE MIND AND BODY JULY 21 – JULY 24 Reaching XXXMM Millennials Breaking Exclusives With Live Interviews, Video Diaries, Reviews, and More! The Portfolio Comes to Life With Entertainment, Music, and Gaming Sneak Peeks Best in Class Sponsor Activations Customized for Your Brand Access to Insider Talent and Content 05

THE CRAVE PORTFOLIO AT SDCC 2016 EXTENSIVE EDITORIAL EXPERT COVERAGE Crave’s editorial coverage will enable diehards to get news and updates right from the source. We don’t aggregate the news. We break the news. EXTENSIVE EDITORIAL EXPERT COVERAGE CELEBRITY VOICES DEDICATED CRAVE HUB “Most Craved”: a video roundtable discussion, bringing the expertise of Crave’s trusted editors, industry insiders and enthusiasts together to provide their opinions and commentary on the latest in movies, television and gaming. •A full court press from our portfolio. •Previews, reviews, interviews & more. •Hundreds of articles, including lead-up coverage (listings of panels, exhibitors, things to do), news, hands-on previews, and more! •Social Promotion to keep readers up to date in real time •A full court press from our portfolio. •Previews, reviews, interviews & more. •Hundreds of articles, including lead-up coverage (listings of panels, exhibitors, things to do), news, hands-on previews, and more! •Social Promotion to keep readers up to date in real time 06

SPONSORSHIP OPPORTUNITY SPONSOR MENTION on CraveOnline Comic-Con hub page. Roadblocks, skins, ads on every page of the COMIC-CON COVERAGE Interactive Content Slider ad unit to aggregate & scale content across Crave Sponsorship of Editorial Franchise: MOST CRAVED Signage and brand activation aboard THE USS MIDWAY Partner Integration Starts at 300k

CATEGORY THOUGHT STARTERS EXCLUSIVE SPONSOR ACTIVATIONS CATEGORY THOUGHT STARTERS

THE PORTFOLIO LIQUOR / SPIRITS Your brand will receive exclusive pouring rights at the event, with specialty cocktails debuted that evening, created by your best mixologists. Since the Crave event is all about giving people a taste of what will be pop-ular in the coming months, the specialty cocktail can feature innovative ingredients or glassware designed to inspire guests. TECHNOLOGY Phone Crave will secure a celebrity to document their unique Comic-Con experience with your brand’s phone posting pictures, videos & more from the event. AUTO As guests wait to board the USS Midway, they serve as a premium captive audience for auto sponsors. Display a car, provide representatives to give demos of new innov- ative features, or create promotions, games or sweepstakes to keep guests engaged with your brand. CANDY Your brand can provide the snacks to help fuel partygoers, whether it be in the gaming lounge, as they screen the exclusive content being played throughout the night, or while they wait on line to board the ship. Full-size packaging and sampling can be accommodated. I didn’t feel like there was enough content to constitute a slide for each of these categories so I compressed into one. TV A gaming lounge aboard the ship will feature your brand’s flat screen TV, showcasing its latest technology & unique features, demonstrating how the right TV makes all the different when it comes to gaming. 09

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