Video Killed the Print Ad

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Presentation transcript:

Video Killed the Print Ad Lauren B. Parker, Marketing Manager February 23, 2014

Who is Triangle Transit?

Why Video? Why not! Ability to educate current and potential riders Video is everywhere! Builds brand awareness Low cost, low barrier of entry

It’s Easy, Baby!

How to Start Figure out how much you want to invest (time, resources, etc.) Decide target audience Come up with an idea Free tools to edit (YouTube, QuickTime)

Measure Success What constitutes a win? What makes a video more than just a transit video?

Next Steps Decide if video marketing is for your agency – Don’t force it! Find your story! Think outside of the box Promote, Measure, Repeat.

As the Bus Stops

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