Games Theory Using the power of sport for pro-environmental behaviour change
Contents The opportunity Game theories: Objective Audience Message Tactics The action: Defra LOCOG
The opportunity The biggest peacetime spectacle in the World: 4 billion people watching 10 million tickets sold 70,000 volunteers Positive celebration of human endeavour and team spirit A trusted, respected brand
Games theories
objective Set out your vision Ask for what you want Think legacy Make it all about London
audience Fix on your target Be diverse
message Use the power of partnerships Let people ‘join’ Build on local and national pride Make communications positive Sponsorship and association Use emotional language and imagery
Tactics Make it visible No fun no gain Feedback success Find the competitive edge Hold trials Make the most of the heroes Label people
The action
Inspiring Sustainable Living
London 2012 approach Sustainability embedded from outset Integral part of bid vision Starting from scratch Using the power of the Games to inspire lasting change Management processes (BS 8901) Supply chain (Sustainable Sourcing Code) Partnerships
London 2012 approach Games-time Travel Food Packaging Waste Legacy Transfer of Knowledge Open source publications Enduring new standards
Thank you