How to Design and Implement Exceptional Sponsorships Barbara Harrington, Founder & CEO barbara@sponsorshipplus.com Ph: 716.565.6900

Our Agency Works with clients large to small across the country Sponsorship and collaboration 20 years

Doing a lot of things well – but they aren’t finely tuned Doing a lot of things well – but they aren’t finely tuned. Maybe a little out of wack.

Integrated Sponsorship Path

Assess sponsorshipplus.com

Ask for opinions in person. Sponsorship Essentials Ask for opinions in person. How will you ask them? Who will ask them? sponsorshipplus.com

Key questions to pose. Sponsorship Essentials sponsorshipplus.com Whats working, whats new, what do we want to achieve, whats our capacity, what will we say no to, what will we do differently? Whats capacity. sponsorshipplus.com

Sponsorship Essentials What’s changed? sponsorshipplus.com

Sponsorship Essentials Next Steps sponsorshipplus.com

Share sponsorshipplus.com

Types of Sponsorships Naming Rights Title Sponsors Presenting Sponsors Special Event Sponsors Product Sponsors Hospitality Program sponsors Organizational Sponsors Official “Something” Cause-Related Affinity Programs Membership partnerships sponsorshipplus.com

Program sponsorships don’t need to be boring

10,000 Hours Show Engaging students Diversifying sponsors Sponsorship Essentials 10,000 Hours Show Engaging students Diversifying sponsors

Why do companies sponsor? Decision-makers Motivation, goals and measurements WHY COMPANIES sponsor Language – donor, supporter, sponsor, contributor, strategic alliance, sponsors, partner

Family Justice Center Awareness Campaign Working Clinic Family Justice Center Awareness Campaign sponsorshipplus.com

Engaging medium and small businesses sponsorshipplus.com

Other Desirable Benefits Sponsorship Essentials Other Desirable Benefits Lead/Presenting sponsor Four month relationship-building initiative Private introductions/receptions Opportunity to present Social media with sharable content MORE

Benefits should be tailored and meet strategic objectives. sponsorshipplus.com

A system to start conversations: Behind The Scenes Tours Sponsorship Essentials A system to start conversations: Behind The Scenes Tours sponsorshipplus.com

Questions & Next Steps What does your team think about sponsorship

Prep Need a toolkit sponsorshipplus.com

Identify your best opportunities to engage support. New Rules Identify your best opportunities to engage support. Event, Annual, Official categories, strategic sponsorshipplus.com

Create a master menu. New Rules sponsorshipplus.com Master list of everything you can provide sponsorshipplus.com

Understand pricing. Sponsorship Essentials sponsorshipplus.com Difference between underwriter and corporate sponsors. sponsorshipplus.com

Total Toolkit. Master Menu Opportunities and Values (or needs) New Rules Total Toolkit. Master Menu Opportunities and Values (or needs) Proposal (variations) Prospects Behind The Scenes Strategy

Thinking it Through & Next Steps New Rules Thinking it Through & Next Steps

Engage sponsorshipplus.com

Start conversations naturally. Sponsorship Essentials Start conversations naturally. Whole lot better than “selling” Asking folks to help start conversations. And how far out front those have to be sponsorshipplus.com

The power of knowing what’s new or what has changed. Sponsorship Essentials The power of knowing what’s new or what has changed. Same old; same old is very hard to start conversations. sponsorshipplus.com

Plan with year ‘round calendar and five year window. Sponsorship Essentials Plan with year ‘round calendar and five year window. Look at your time line. Plan to expand outreach by a month with each cycle. What does that look like? sponsorshipplus.com

Sponsorship Essentials Getting in the door and getting to yes. Scripts, emails, phone calls, stalking (smirk) Follow up that’s sufficient; what’s crossing the line. sponsorshipplus.com

Sponsorship Essentials Implement sponsorshipplus.com

How will you treat sponsors and partners? Sponsorship Essentials How will you treat sponsors and partners? sponsorshipplus.com

What information should you have on your audiences What information should you have on your audiences? Demographics, psychographics, buying interests, do they LIKE sponsors? Do they get it? How do you get that info? How to capture?

Fulfillment Reports Strengthening Internal Systems Sponsorship Essentials Fulfillment Reports Strengthening Internal Systems sponsorshipplus.com

Integrated Sponsorship Path

Doing a lot of things well – but they aren’t finely tuned Doing a lot of things well – but they aren’t finely tuned. Maybe a little out of wack.

New Rules Call In Days August 22 & 23, 2016 barbara@sponsorshipplus.com (or Carol@) Opportunity to answer detailed questions sponsorshipplus.com

New Rules Survey & Our Work sponsorshipplus.com

How to Design and Implement Exceptional Sponsorships Barbara Harrington, Founder & CEO barbara@sponsorshipplus.com Ph: 716.565.6900