CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event Scenario Your team will meet with the President/General Manager for the Dynamos to discuss the pros and cons of all proposed locations for the soccer stadium. You must convince the President/GM to locate the stadium in downtown Houston. (continued on the next slide)

CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event Scenario Your presentation must describe the target market for soccer, the product/service offered, potential corporate sponsors, proposed publicity for the team, multiple uses for the new soccer stadium, potential sponsorships, and the economic impact of locating in downtown Houston.

CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event Description You have 30 minutes to prepare your presentation, 10 minutes to present it to the judge, and 5 minutes to answer the judge’s questions about your proposal.

Performance Indicators Evaluated CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event Performance Indicators Evaluated Determine the relationship between government and business. Identify factors affecting a business’s profit. Identify information monitored for marketing decision making. Explain the need for sport/event marketing information. (continued on the next slide)

Performance Indicators Evaluated CHAPTER 7 Sports and Entertainment Marketing Management Team Decision Making Event Performance Indicators Evaluated Describe the nature of target marketing in sport/event marketing. Develop sport/event product positioning strategies. Sell sport/event sponsorships.