Developing Innovative

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Presentation transcript:

Developing Innovative CO-CREATION Developing Innovative Product Partnerships ECRM Foodservice EPPS: Tuesday April 12, 2016

PARTNERSHIP Manufacturing Distribution Operations Offer Need Offer Products Expertise Need Sales Channel End-Users Market Support Offer Logistics Transportation Warehousing Access Products Operators Need End-Users Market Support Offer End-Use Access Market Need Products Market Support

INNOVATION A new idea, device, or method The act or process of introducing new ideas, devices, or methods

Clear Capability Requirement Evolving Capability Requirements PRODUCT Me Too Innovative National Brand Equivalent Price Fighter Competitive Match Least Risk Clear Capability Requirement Easy Concept STATUS QUO New Exclusive On Trend Higher Risk Evolving Capability Requirements Complicated Concept GROUND BREAKING

PRODUCT GREY BLACK & WHITE Operator Efficiency Regional Preference closer to GREY Operator Efficiency Regional Preference Upgraded Familiarity Nutritional Improvement Environmentally Friendly

CONCEPT CREATION Idea Validation Generated by Anyone Manufacturer Distributor/Retailer Operator Customer Reviews Social Media Sales Concept Refinement Clarification of Need Cost Certifications Pack / Size Competition Opportunity Packaging Storage Etc…

CO-CREATION Get Out of the Way! Connect Yes? Clarity Decide Listen Ego Telephone Game Yes? First Explore Decide Make Indecision Unacceptable Clarity Concept & Capabilities Listen Understand Need Never Ass-u-me Ego Market Doesn’t Care

CO-CREATION Collaborate! GET ON THE SAME PAGE & CONTINUOUSLY IMPROVE Leverage Strengths Information Sharing Market Insights Past Learning's Successes & Failures Requirements for Success Target Minimums Multiple Validation Paths Open to Recommendation Plan Together Launch Support Pipeline GET ON THE SAME PAGE & CONTINUOUSLY IMPROVE

CO-CREATION Best Practice Organizational Buy-In On Site Ideation/Development Process Sparks Save Time Understand Constraints Use your Sweet Spot Develop within Capabilities Bench Work Plan Tweak UP or Tweak DOWN

How can we better serve each other? CO-CREATION Group Insights ISSUES? CHALLENGES? SUCCESSES? OPPORTUNITIES? How can we better serve each other?