BID Marketing update 30th August 2016

Summer of Sport BID-funded activity Activities took place 1st – 27th August Included: - Climbing wall at The Podium - Table football tables - BMX stunts - Golf / football simulators - Sports look-a-likes - Tour of Broadmead

Summer of Sport Advertising campaign 3 week campaign with Sam & Breeze FM 3 week campaign with Heart FM Online advertising throughout the campaign 4 week campaign with Bristol Post - Bristol Post - Metro - bristolpost.co.uk - 2 x articles in Weekend magazine Advertorial in B24/7 Advertorial in Bristol Life bristolshoppingquarter.co.uk @bristolshopping ClearChannel posters

Summer of Sport Tour of Broadmead Activities took place: 20th – 27th August In partnership with PureGym, 8 local charities, Broadmead retailers Great media coverage

Summer campaign - some photos

Bristol Post coverage Weekend Magazine 7th- 9th August

More Bristol Post coverage Bristol Post 6th July Weekend magazine 12th -14th August

Promoting Broadmead Great British High Street competition Entering Broadmead as city location Entry to include everything that is great about Broadmead, including: - marketing events - partnership working - BID activities Deadline 9th September We need lots of social media support!

Consumer e-newsletter Consumer newsletter launched in June Competitions for data capture part of all summer events Requires good offers to feature each month (August: free pass for PureGym) Can also feature good events or stories Please tell us your news! Please subscribe!

Facebook competitions July – Win tickets to see Guys and Dolls at The Bristol Hippodrome and overnight at Radisson Blu August – Win a balloon flight for two Engaging with more people - Bristol residents - Visitors to the city Increasing our ‘likes’ Increasing subscriptions to our new consumer newsletter

Students Competition for students moving into New Bridewell on Nelson St The Galleries attending Freshers Fairs, providing BSQ branded bags

Customer Research Survey carried out in June 400 customers Face to face interviews Results will be shared very soon Marketing activity will be focussed accordingly

Christmas 2016 Christmas Lights Switch on Event: Friday 11th November Bristol Christmas Market: Friday 11th Nov – Saturday 24th Dec Christmas Local Market: Friday 2nd – Friday 23rd December Coach Group Ads and editorial in Group magazines, appeared in August publications: Coach Monthly - Group Travel Organiser - The Pass – Travel GBI – Group Leisure Free coach parking in Cabot Circus until end of December

Calling all Independents Over 90 independent shops in Bristol Shopping Quarter Brainstorm on 28th September, 9am–10am, at Co-Lab Small Business Saturday

Maintenance Hanging baskets Mosaic balls Clear Channel units

Street aware Campaign to be launched on 29th September To encourage businesses to work with St Mungo’s and other partners to deal with rough sleeping Training available from St Mungo’s for businesses which sign up to this campaign

Future Bristol events Tour of Britain, Stage 7, Saturday 10th September Doors Open Day, various locations, 10th-11th September Half-Marathon, City Centre, 25th September Student Sessions, Cabot Circus, Tuesday 4th October 6-9pm

Next meeting: Wednesday 26th October