Full Name I Company I Job Title I Email Maintaining a Diversified Digital Portfolio Dario Dulic Dario Dulic I Westboro TOYOTA I Marketing and IT I dario@westborotoyota.com

Accent? Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

TODAY WE WILL COVER: Future trends Marketing management Diversified digital portfolio Vendors for you Budget Social media optimization Reporting Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

[OUT]SOURCE [HYBRID] [IN]HOUSE Your Setup Your Setup Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

HOW TO reSTRUCTURE YOUR BUDGET? Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

PPC AD STRUCTURE YOUR NAME - YES or NO? WHAT ARE VENDORS DOING? ACCOUNT OWNERSHIP- IP DISPLAY & REMARKETING STRUCTURE Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

SOCIAL MEDIA HIGHLY TARGETED FOCUS MORE $ POWER EDITOR 54% SEGMENT Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

SOCIAL MEDIA Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

SEGMENT ADS EMAIL AND TEXT CREATIVE SUBJECT DO NOT FORGET EMAIL Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

RESPONSIVE WEBSITE LANDING PAGES CALL TO ACTION PHONE 800 CALL JOURNEY … none of this matters unless you have good foundation RESPONSIVE WEBSITE LANDING PAGES CALL TO ACTION PHONE 800 CALL JOURNEY SHORT FORMS NO HOMEPAGE LINKS Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

WORDPRESS, TUMBLR, … LINKS (utm) BEST TO INTEGRATE CONTENT VS CONTEXT BLOG WORDPRESS, TUMBLR, … LINKS (utm) BEST TO INTEGRATE CONTENT VS CONTEXT RELEVANT OEM, LOCAL, ... Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

EXPERIMENT, MEASURE, ADJUST... REPEAT Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

Pages/Session, Bounce %, source/medium Campaigns REPORTS Pages/Session, Bounce %, source/medium Campaigns # Leads - Sales and Service/Conversion # Phone Calls from distinct campaigns Spend & Clicks per AdGroup CTRs Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

ALL WE HAVE TALKED ABOUT HERE TODAY YOU WHO TO WORK WITH? ALL WE HAVE TALKED ABOUT HERE TODAY YOU NEED TO TO HEAR FROM VENDORS, AND MORE... UNDERSTAND FULL CYCLE COMPANY SIZE SALES, TECH, PERFORMANCE MANAGER Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

ALL WE HAVE TALKED ABOUT HERE TODAY YOU WHO TO WORK WITH? ALL WE HAVE TALKED ABOUT HERE TODAY YOU NEED TO TO HEAR FROM VENDORS, AND MORE... UNDERSTAND FULL CYCLE COMPANY SIZE SALES, TECH, PERFORMANCE MANAGER Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

MANAGE YOUR MARKETING PORTFOLIO Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

Shortcut to successful marketing plan Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

Thank you for joining my session! Dario Dulic I Westboro TOYOTA I Marketing and IT dario@westborotoyota.com

Contact Info Full Name: Dario Dulic Company: Westboro TOYOTA Job Title: Marketing and IT Email: dario@westborotoyota.com Share an important takeaway you received from this session using hashtag #DDWNE for a chance to win an iPad