Recruiting volunteers

What is voluntary work? Every one can be a volunteer. Voluntary work means: Spend time on doing something useful without getting paid (expense allowance) A volunteer is not on the wage list Not by virtue of one’s profession No workplace

What is voluntary work? Does not compete with paid work Less than 20 hours a week Voluntary work is voluntary but not without any obligations 3

Recruiting with success! The ‘recruiting-circle’ How do you organise? What do you want to achieve? Organise Goal What method do you apply? Target Group Who do you want to reach? Activity USPs Message What do you have to offer? What do you have to say? What makes you unique?

Recruiting with success! The ‘recruiting-circle’ What do you want to achieve? Goal How many people What work do they have to do Abilities of volunteers Qualities of volunteers Time-investment Temporary or long-term Once / one activity Regularly returning activity ‘full time’

Recruiting with success! The ‘recruiting-circle’ Who do you want to reach? Target Group: what kind of person do you need as a volunteer? Age From where, which part of the country? Certain specific qualities, skills or education Also think about: man/woman, race, disabled

Recruiting with success! The ‘recruiting-circle’ Unique Selling Points What makes your organisation more attractive than others? People Activities Involvement Public Value Costs Actuality Policy What makes you unique?

Recruiting with success! The ‘recruiting-circle’ What do you have to offer? What do you have to say? Message Translate Unique Selling points to the target group Think like your target group: Language Norms and values DON’T: “We are looking for…” DO: “We offer you…” DO: “In our organisation you can...”

Recruiting with success! The ‘recruiting-circle’ What method do you apply? Methods Target group… Mean Suitable for Reads… Advertisement Listens to… Interview Is active in/at… Presentation Is member of… Poster/Flyer Is interested in… Workshop Visits … a lot Presentation/poster/flyer

Recruiting with success! The ‘recruiting-circle’ How do you organise? Project management: planning and organisation What – need to be done Where – are we going to recruit? Who – does what? When? How?

Challenge Use the recruiting circle to find volunteers to develop a VDP! 11