About Swiggy: Swiggy is a Bangalore based food tech start-up by three techies from the IIT, IIM breed of entrepreneurs – Nandan Reddy, Rahul Jaimini and Sriharsha Majety. Touted as one of the fastest growing businesses in this sector, it was founded in December 2013 and is operational since August 2014. Currently operating in 8 cities across 1000 and growing restaurants, it serves an average 30,000+ customers. Owing to its rapid growth and popularity, Swiggy has attracted 100+ crore venture capital investments, making it one of the rising start ups in food tech.

Objective: Swiggy came into existence with the idea of the co-founders to provide an end to end food service, right from order to delivery; all this from the comfort of one’s home. The objective of the company is to disrupt the kitchen at home and make their delivery service a viable option for an everyday food need. Rahul Jaimini, one of the three co-founders sums up Swiggy’s objective as – ‘make kitchens obsolete’.

Social media strategy: : Swiggy’s marketing strategy includes both online and offline marketing campaigns, with the online mirroring all the offline campaigns. It promotes its campaigns via Facebook, Twitter, Youtube, Pinterest and Instagram. Some of its campaigns include #Secondtomom, #DiwaliGhayAayi, #SingwithSwiggy, Know your food series of pictures and food walks in a local area. The company builds its brand awareness and connects with its audience through these channels. Their facebook page is quite active with regular updates, averaging to one post a day. The posts are eye catching, flavoured with humour and good quality creatives. The face book audience of Swiggy is clost of 70k fans. The posts garner active engagement, with week on week increase in the number of likes. Videos from the company are very innovative too. Some of the popular ones are  Swiggy goes international and Diwali Ghar Aayi along with a host of video interviews of co-founders and staff. A special mention needs to be made for the innovative idea of #DiwaliGharAayi campaign for the concept, but more so for its popularity; the video went viral with close to 60K views. Along with popularity in its customers, the company has caught the attention of a bigger audience through AIB – Bars and Restaurants video with a whopping 27 lakh likes. The message, loud and clear says that Swiggy delivers faster than the local restaurant uncle – a definite bait for an urban foodie. Their April fools prank video of going international has caught more than 10k likes and definitely got some people praying for it to be true.

SEO:

Growth hacking tool: LEVERAGE THIRD-PARTY PLATFORMS Find websites, blogs, directories, apps etc that already have an audience you want like Airbnb did by creating an auto posting option for Craig’s List. It may even be as simple as signing up for the right communities in your niche. Deals are the key to hacking your startup’s growth. A lot of examples are present in the current market which you can use an example to learn this technique.

Marketing ideas: 1. Traditional marketing, like pamphlets and hoardings. Posters are stuck in the buildings where they serve. Partner restaurants will have pamplets available at the counter which the customers can take with them. Partnering with already popular restaurants helps their cause.  2. Online discount coupons. They regularly have coupons for special occasions, or for certain days wherein they have 1+1 offers or a certain % discount.  3. Making people download their app with special features or exclusive discounts.  4. Cash on delivery. (And discount coupons made available on COD;  only Faasos does this at the moment as it is much more feasible for them)