SPRINGBOARD TEMPLATE

The Goal is… To communicate the company’s story as clearly as possible To create excitement for the opportunity to attract further resources To get a second meeting! “Every presentation will be unique and have its own flow, but a template is a really good start.”

Presentation Musts… Less Is More – 13-15 Minutes only – Graphics; Keep It Simple 12-15 slides with key sound-bites (3-4 per slide...the rest is your story!) Utilize back-up slides to pull out during the Q&A session (anticipate questions and prepare)

Slide 1 – Introduction Presenter and company introduction Who you are What market you address What does your business do? Significant milestones to date Anchor Points (2-3 questions to focus the panel) Business model? Go-to-Market strategy? Funding? 30s Elevator Pitch

Slide 2 – Opportunity Define the opportunity (The Pain) Who is the customer? What is the big problem? How important is a resolution? How do/will you turn “need” to “want”?

Slide 3 – Your Solution Compelling description of your solution Graphics, illustrations pictures, video What is it, what does it do? KISS (Keep It Simple Stupid) Key Benefits v Features (don’t go into technical detail) USPs

Slide 4 – Market Frame Frame your market Type (who are the customers) Size (Annual Available Market) Growth (AGR) Maturity (Buying Cycle) How will your solution be positioned? Demonstrate market fit Market penetration What is your unfair advantage?

Slide 5 – Technology (only if appropriate) In layman’s terms Graphs and pictures work Assume that the audience does not know the technological field you are in Give a compelling description without using abbreviations, acronyms or techy terms

Slide 6 – Competitive Market What does the competition landscape look like? Are there alternative solutions? Barriers to Entry Who are your target customers? How do they buy? What’s holding you back?

Slide 7 – Competitive Advantage What is your “unfair advantage”? What are your differentiators that “hook” the decision makers? What is your solutions life cycle? Why should the customer pay for it What is your value proposition? Quantify the solution Why will the customer pay?

Slide 8 – Go to Market Strategy Price (value) What is your Pricing model? Place (where and how will you make sales) Channel to market Promotion (branding, lead generation) PR SEO Advertising Media

Slide 9 – Traction Your Team Demonstrate the team’s ability to deliver Corporate Governance Financial Marketing and sales Technical Demonstrate the team’s ability to deliver Build confidence in team Track record Traction to date Milestones achieved against objectives set

Slide 10 – Financials Don’t provide details Financial Plan (overview) P&L (in appendix) Cash Flow (in appendix) B/S (in appendix) 5 Year forecast Highlight critical assumptions/milestones Highlight risk mitigation Don’t provide details But be prepared to discuss

Slide 11 – Funding requirement How much money do you need? Where will the money be put to use? R&D Marketing Sales Production Administration How long will the money last? What is your exit plan and valuation?

Slide 12 – Chronology Project Milestone Financial Milestone 2006 2007 Mass Production (II) Phase II Development Project Milestone Pilot Test Mass Production (I) Phase I Development Strategic Planning 2006 2007 2008 2009 2010 Financial Milestone Fund Raising (I) US£ 1 M Fund Raising (II) US£ 1.5M IPO/Trade Sale Time

Slide 13 – Assumptions & Risks List of Critical Assumptions What is the negative impact? How you have mitigated? In order, risk size / priority … 2 3 4

Slide 14 – Exit Strategy Acquisition IPO Forecast By who and why Recent precedents IPO Recent similar examples Forecast In 5 years… Revenue… EBITDA

Slide 15 – Summary The Opportunity Your Solution Your uniqueness The Prognosis The Wow Factor “List your USPs, leave the audience with a few “deep” lingering thoughts and repeat the 3 questions you want the panel to focus on…”