Improving Business Ethics “Words Must be Supported by ACTION” Ethics Training Ethical Advocates Ethics Codes Whistle-Blowing

Social Responsibility Strategies Reaction Defense Accommodation Proaction

“A Canadian Logger Goes Against the Grain” Corporate Social Responsibility 4 Social Responsibility Strategies Proaction Enlightened Self-Interest Ethical Hot Spot The conventional way to log Ethical Advocate Forest Ecologist

“Clara Conti Gets Back What She Gives” Founder of Aurora Enterprise Solutions Based in Reston, VA Profits 4 million in annual revenue

“Clara Conti Gets Back What She Gives” Out of the 4 social responsibilities the company is proaction Proaction- taking the initiative with new programs that serve as a model for the industry Her firm tithes 10% of its pre-tax profits to charity The engineers build databases for charities and provide computer training for the poor Altruism- unselfish devotion to the interest of others Enlightened self interest- the realization that business helps itself by helping to solve societal problems

Social Responsibility I. Definition and Perspectives Corporate Social Responsibility idea that business has social obligations above and beyond making a profit Must be voluntary Aaron Feuerstein Importance New Concept

Corporate Social Responsibility II. Who Benefits? Study found that there is a positive correlation between industry leadership in environmental protection/pollution control and profitability Corporate social responsibility to be a competitive advantage in recruiting talented people Importance As a manager you want to do what is necessary to increase profits for the business. Social Responsibility may be part of the answer

What Would You Do?