Revenue Management

How do we price right to maximize revenue? Raise/Lower Rate Strategically Optimize Discounting Change the Customer Mix Market, season, demand & competition Special Event pricing & restrictions Price by room type Promo & APR discounts & availability Corporate negotiated rates OTA availability Evaluate segments by rate, stay patterns, contract terms Grow higher-rated business & shift away from lower rates

Are you signed up with ChoiceRM? Dynamic Pricing Environment Possibly a fit for ChoiceRM Likely a good fit for ChoiceRM Less than $1M GRR Above $1.5M GRR SmartRates Possibly a fit for ChoiceRM Static Pricing Environment

31 Ascends have signed up for ChoiceRM Average GRR $2.6M 19% of Ascend hotels 27% of Ascend revenue is being managed by Choice Revenue Managers

Here’s How it Works STR review and analysis Revenue Strategy Call Services Included Additional Services Group Strategy & Pricing Review Group Displacement Analysis Rates Center, SmartRates and choiceADVANTAGE System and Report Training Sellout Efficiency Analysis Email with Reports and Strategy Recommendations Annual Performance Review Pricing Structure Analysis Business Mix Analysis Channel Analysis & Strategy Corporate Pricing Analysis & Strategy OTA & Opaque Analysis Promotion Strategy & Analysis STR review and analysis Segmentation Analysis 90-day Strategies Review of SmartRates Pricing Recommendations & Forecast Future Pace & Pickup Analysis Strategies for Special Events Revenue Meeting Recap

ChoiceRM and SmartRates work Together to drive revenue SmartRates is a tool used by properties and their Revenue Manager to price right ChoiceRM revenue managers are skilled at interpreting your SmartRates recommendations and optimizing the Forecast Partnership SmartRates fees are included in the ChoiceRM services and pricing SmartRates provides BAR pricing recommendations that the revenue manager incorporates into the overall strategies of your hotel

SmartRates drives revenue for the most engaged* hotels These users represent all brands and market types Market Type Small Metro/Town Suburban Urban Interstate Airport Resort *Accepted at least 20 recommendations per week

Easy to use on the go – SmartRates is mobile friendly

More flexibility with Rates Management Using the Override feature, you can type in and save a unique rate and/or tie it to a different BAR level. It will override the rate just for that date.

Let AutoPilot manage your rates beyond your booking window A recent feature is AutoPilot. This feature allows hotels to a accept rate recommendations even more easily. Your hotel can set parameters to control which rates to accept automatically, and which ones to hold for your hotel staff to review before accepting.

Are your hotels getting the most out of SmartRates? Make it a habit Have a clean forecast Accept recommendations Log in every day Manage Groups and Events We have training modules and webinars for your hotels to know how to get the most out of SmartRates This includes making it a daily habit – logging in every day, review recommendations and accept/reject/override the recommendations SmartRates is really smart, but it doesn’t know everything your hotel knows. Hotels learn how to use the Groups module to tell SmartRates how may rooms you expect to pick up from a group, and Events to tell SmartRates what’s going on in your market. And best practices in exercising good “Groups Hygiene” – freeing up inventory after the group cutoff date And you have to Accept recommendations to get the benefit from the system. One way to do this is to use the AutoPilot features. Hotels using AutoPilot accept 3 times as many recommendations compared to non-AutoPilot hotels. Use AutoPilot