Hyundai: 5-Year Cost to Own - Best Brand Award

CONGRATULATIONS HYUNDAI! BEST BRAND

Leverage KBB.com’s 5 Year CTO Award to Influence Shoppers 5 Year CTO Award Custom Sponsorships Awards Media Blitz Award & Research Hub Sponsorship Custom Award Tout Creatives Native Homepage Package Mobile Interstitial Awards Text Link Mocks are concept only. Actual design and layout of product is subject to change upon production. 3 |

Custom Sponsorships to Tout Hyundai’s Victory: NATIVE HOMEPAGE PACKAGE 52% Native ads are viewed more than banner ads.1 Drive more attention and boost awareness with native integrations High-profile package consisting of uniquely integrated sponsorships Includes sponsored placement in the Homepage Rotating Content Module and native Owners HP Takeover Homepage Rotating Content Module is one of KBB.com’s most effective traffic drivers for site content Homepage Rotating Content Module Owners Homepage Takeover Mocks are concept only. Actual design and layout of product is subject to change upon production. 1: IPG Media Labs Survey, http://www.sharethrough.com/downloads/Sharethrough-IPG-Research-OneSheeter.pdf

NATIVE HOMEPAGE PACKAGE: Homepage Rotating Content Module Prominent homepage placement within a native site experience Hyundai is featured in the third slot on the Homepage Rotating Content Module and takes over the main header space above when selected Large photo that features 5-Year CTO Award badge Headline and CTA click to HyundaiUSA.com 1 2 3 2 1 3 Mocks are concept only. Actual design and layout of product is subject to change upon production.

NATIVE HOMEPAGE PACKAGE: Owners Homepage Takeover Highlight multiple messages to potential shoppers at an early influence point Native billboard design resembling the Homepage Rotating Content Module and completely owned by OEM. Seamless inclusion of multiple messaging opportunities via tabs Clickable wallpaper MREC included 1 1 3 2 2 3 4 4 Mocks are concept only. Actual design and layout of product is subject to change upon production.

NATIVE HOMEPAGE PACKAGE: Owners Homepage Takeover Custom billboard shows the winning lineup 1 2 Tout Hyundai’s 5-YR CTO Award on Owners homepage billboard Clickable wallpaper takes users to HyundaiUSA.com Showcase up to 3 winning models Hovering over a model expands the model image Upon click, content expands to show the model-specific view with editorial quotes and click outs to HyundaiUSA.com 1 2 3 3 4 4 5 5 Mocks are concept only and shown for illustrative purposes. Actual design and layout of product is subject to change upon production.

5- Year CTO Research Landing Page Custom Sponsorships to Tout Hyundai’s Victory: 5-YEAR CTO AWARD & RESEARCH PAGE Ownership of 5-Year CTO Awards and Research Content Target knowledge seekers who are researching KBB.com’s prestigious awards Build familiarity and influence opinions as consumers are engaged with expert content 5- Year CTO Research Landing Page 5-Year CTO Award Hub Mocks are concept only and shown for illustrative purposes. Actual design and layout of product is subject to change upon production. *Subject to final editorial decision.

Leverage Awards Throughout: AWARDS MEDIA BLITZ Tout the win to gain credibility with the most relevant audience on KBB.com Reach shoppers forming their consideration sets across your key segments Conquest by announcing Hyundai’s big win! Tout your win to gain credibility – targeting the most relevant audiences within our most influential content Available Placements: Lower/Upper Funnel Toolbar & FCT LB & MREC - BT & Segment Shoppers Awards Text Link on Hyundai Owners & Competitors’ Owners Mobile Interstitial Mocks are concept only and shown for illustrative purposes. Actual design and layout of product is subject to change upon production.

Leverage Awards Throughout: AWARDS TEXT LINK Tout the win to gain credibility with the most relevant audience on KBB.com Custom copy opportunity along each step of the New Car Shopping and Owner’s Valuation process Gain credibility, familiarity, and consideration with the most relevant audiences Awards Text Link clicks out to HyundaiUSA.com Mocks are concept only. Actual design and layout of product is subject to change upon production.

Test Opportunity: MOBILE 300x250 Available April 2016 Promote Hyundai’s 5 year Cost to Own Best Brand Award as new car shoppers research their next vehicle Targeted 300x250 on model page is available by segment Opportunity to target the 300x250 placement to appear immediately after 5 Year Cost to Own section for maximum relevancy Mocks are concept only and shown for illustrative purposes. Actual design and layout of product is subject to change upon production.

Appendix

Ads Touting Accolade Perform at 3.14x Benchmark Targeting with a credible and relevant message multiplies engagement Tout Ad: Named a KBB.com “10 Best Xs” of 2015 Run of Category (Contextual) – Targeted to most relevant shoppers Tout ad: One of KBB.com’s “10 Best Xs” of 2015 Tout ad: One of KBB.com’s “10 Best Xs” of 2015 Tout messaging Source: DFP-P Data – Jan 1,’14 – Jan, 31,’14 *Benchmarked Against: OEM Advertisers (2013) ‘Run of Site’

2015 Award Sponsorship Led to Sustained Lift in Traffic All new WRX launch & BRVA Sponsorship Source: KBB.com Site Traffic 2013 - 2015