Pepsi DEWcision Campaign

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Presentation transcript:

Pepsi DEWcision Campaign Goal: Drive awareness and increase votes for Pepsi’s “DEWcision” campaign over two days during a key NASCAR race weekend. Solution: Target known Kasey Kahne, Chase Elliot, and Dale Earnhardt Jr. fans, Mountain Dew drinkers, and fans near the Richmond International Raceway on race weekend with digital ads promoting “DEWcision”. 2 day campaign results: 608k 144 VOTES Drove awareness and participation among online Mountain Dew and racing fans IMPRESSIONS Used contextual, behavioral targeting, retargeting and geofencing to serve quality impressions 810 CLICKS Generated 810 new DEWcision landing page views