Q4 2015 – CY 2016 UPDATES

LIVEOUTDOORS LiveOutdoors is the most comprehensive lifestyle destination for the shooting sports enthusiasts. Whether target shooting with friends or planning a big game hunting trip to Colorado, LiveOutdoors connects brands with a passionate, engaged audience. 2

REACH OUTDOOR ENTHUSIASTS AT SCALE 17.8MM 9.5MM 8.6MM 2.3MM 2MM 482K Unique Views 9.5MM Unique Views 8.6MM Unique Views 2.3MM Unique Views LIVE OUTDOORS MEDIA (EVOLVE MEDIA, LLC) 2MM Unique Views BONNIER CORP. US 482K Unique Views TOTAL DIGITAL POP. CARBON MEDIA OUTDOORS FIELD & STREAM NETWORK OUTDOOR HUB SITES OUTDOOR CHANNEL Source: comScore Media Metrix Key Measures Multi-platform, Q3 2015. Total Digital Population Unique Views 3

THE ULTIMATE SHOOTING SPORTS ENTHUSIAST 149 153 COMP INDEX COMP INDEX Spent $200+ on outdoors equipment in the last 6 months Participated in outdoors activities in the last 6 months 125 232 COMP INDEX COMP INDEX Bought outdoors equipment in the last 6 months Went on a hunting vacation in the last 12 months 205 136 COMP INDEX COMP INDEX Searched online for info on outdoors equipment in the last 6 months 303 Works in the military/army (current active status/veteran) COMP INDEX Participated hunting in the last 6 months Source: ComScore Plan Metrix, May 2015. Audience: M35-54+

A DIVERSE PORTFOLIO 154+ MILLION HUNTING FISHING MOTORSPORTS TOTAL MONTHLY VIEWS HUNTING FISHING MOTORSPORTS RURAL LIFESTYLE SHOOTING SPORTS TRAVEL GEAR Source: Key Measures Multiplatform, LiveOutdoors (NE), Total Views, Q3 2015

ROBUST TARGETING CAPABILITIES Reach the right audience at the right time with our robust targeting capabilities. Live Outdoors will utilize third party partners for contextual and behavioral targeting to reach your designated audience at scale. FEATURES: Prioritize key outdoor enthusiast sites (hunting/shooting sports) to include narrowing in on content based on high value topics and subject matter. If desired, utilize key BlueKai audience segments to target high value demos across broader brand-safe CraveOnline ecosystem (web’s largest male lifestyle publisher). Pixel client web-site (if possible), focusing on pages within the lower funnel for retargeting and also enabling your Live Outdoors campaign manager to track both clicks and view- thrus, optimizing your buy to total actions (total actions/eCPA based on clicks + view-thrus) and thus a broader base. Shift media allocations during the buy to those tactics, units, etc. that are performing best through ongoing and frequent campaign management.

LIVEOUTDOORS Q4 ‘15-CY ‘16 STRATEGIC PLAN Overhaul and relaunch website on October 27th Increase presence at industry events and conferences New blog series to provide fresh content daily Roll out interactive maps, audience polls, and sweepstakes Leverage talent relationships and premiere celebrity contributor model Launch premium high-definition video channel Produce original documentary series Develop outdoor-focused Multi-Channel Network

SITE RELAUNCH SPONSORSHIP OPPORTUNITIES FEATURING Premium opportunity for exclusive ownership of the site starting Q4 2016. FEATURING 100% SOV of all units including high impact branding on the homepage Custom native ad integrations strategically placed throughout the site Specially designed animation featurettes and header/rails units Table of contents and navigation spots on every page Logo and brought to you by branding Social sharing tools sponsorship Pre-roll video and companion billboards served across our new, high-definition video channel Co-branded weather widget 8

VIDEO CHANNEL LAUNCH FEATURING Our new video channel will capture the beauty of the outdoors in high definition quality, sparking our audience’s curiosity and inspiring their imagination. FEATURING Engaging video series alongside editorial features Opportunity for custom branded video vignettes Social sharing tools sponsorships High impact, cobranded promotional units Seamless integration across web, mobile, and tablet 9

CY 2016 HIGHLIGHTS - LIVEOUTDOORS.COM EDITORIAL CALENDAR CY 2016 HIGHLIGHTS - LIVEOUTDOORS.COM JANUARY FEBRUARY MARCH APRIL ATA Archery and Bow- hunting Show Outdoor Retailers Winter Market SHOT Show Gun Guide SIA Snows-ports show Safari Club International Conference Snow Machine Guide AZ Boat Show International Sportsmen’s Expo Spring Bear Hunting Guide Spring Wild Edibles Guide National Parks Week Turkey Hunting Guide Earth Day MAY JUNE JULY AUGUST Spring Fishing Guide PCT / CDT / Appalachian Trail Boating Guide Nat'l Shooting Sports Summit Hiking Guide Rock Climbing / Mountaineering Summer Camping Guide Convention of Allied Sport-fishing Trades Ocean Charter Fishing Guide Off Road Motorsports Guide Mountain Biking Summer Outdoor Retailer SEPTEMBER OCTOBER NOVEMBER DECEMBER Fall Hunting Guide Surf Expo / Paddle Interbike Duck Hunting Guide Big Game Hunting Guide Skiing and Snowboarding Guide Ice Fishing Guide Holiday Gift Guide American Outdoors Association Show Winter-sports Guide

ENLIGHTENED SHOOTER HUB Live Outdoors will maximize the users interests by leveraging what we know best. By developing an encompassing video and/or editorial series, the advertiser can surround the most in-demand content through strategic alignment with the passionate interests of our audience. CUSTOM EDITORIAL Custom video or editorial content series, The Enlightened Shooter Sponsored Post and shooting sports/hunting content Fully branded environment featuring: animated super banner, reskins, client roadblocks, etc. Promoted via sponsored LiveOutdoors site nav, co-brands, LO content panel and reskins

DAY AT THE RANGE FEATURING 100% SOV branded Hub “Day at the Range” is a custom branded destination, designed to highlight products for the commercial, law enforcement, military and tactical markets through custom editorials that provide expert advice and tips for all types of range shooting activities. FEATURING 100% SOV branded Hub Custom Editorial Series Organic integration of shooting sports products into series Promoted via Content IQ and Live Outdoors social profiles

IMPACT ADVERTISING OPPORTUNITIES

SOCIAL SEEDED VIDEO Embedded video within custom content Video is click to Play Client pays only on a cost per view (CPV) Earned media via social sharing

DODGE RAM ANCHORCAST Unit auto-initiates (freq. cap 1/24) and slides up from the bottom of the site Fully branded trigger and expanded state Single and multi-video functionality Custom client messaging with click- throughs to social media accounts

JOHN DEERE XUV BRANDED CANVAS John Deere maximized awareness for the Gator XUV with a top-performing video distribution unit that expanded into a fully branded environment. FEATURES 300x250 unit with :15 Gator XUV video High visibility and scalability Auto-play single or multiple videos Clicks through to custom destination and social media channels 16

BRANDED VIDEO OVERLAY FEATURES Maximize awareness with a top-performing video distribution unit that expands into a fully branded environment. FEATURES 300x250 unit with snackable (:15) video that triggers expanded state High-visibility and scalability Auto-plays single or multiple videos Clicks through to custom destination and client site 17

BRANDED VIDEO OVERLAY FEATURES Maximize awareness with a top-performing video distribution unit that expands into a fully branded environment. FEATURES 300x250 unit with snackable (:15) video that triggers expanded state High-visibility and scalability Auto-plays single or multiple videos Clicks through to custom destination and client site

GO RVING CROSS DEVICE 3D CUBE Go RVing showcased content and photos with an animated 3D cube that engaged users as it expanded into a fully branded environment, driving to the GoRVing website to learn more. FEATURES Scalable overlay spawned from branded 728x90 on desktop and 320x50 on mobile Unique 3D unit with interactive cube that dynamically spins on the page Six distinct sides can feature videos, images and clickthroughs to client site/social profiles 19

DODGE RAM PRE-ROLL VIDEO Featured RAM’s Open Season short- form video Provided visibility for RAM throughout Evolve’s portfolio of sites in front of relevant outdoor video content Large scale reach across desktop & mobile

APPENDIX

ENLIGHTENED OUTDOORSMAN We’re maximizing the users interests by leveraging what we know best. The Enlightened Outdoorsman utilizes an influencer to inform and educate the audiences in their respected field-- Insuring that adventure enthusiast of all kinds are well-equipped to handle any situation. Encompassing video and editorial series, advertisers will surround the most in-demand content through strategic alignment with the key interests of our audience. CUSTOM EDITORIAL Client provided long form video Sponsored Post and 10 Relevant Articles Fully branded environment featuring animated super banner, reskins, client roadblocks, etc. Promoted via sponsored LiveOutdoors site nav, co- brands, LO content panel and reskins WEATHER WIDGET Regardless of what you’re doing, the weather can either be your best friend or worst enemy.  This 300x600 unit pulls in the user’s 7 day forecast from their location.  Unit is targeted to the site, but it can also run across participating sites.

CUSTOM VIDEO SERIES FEATURES Collaborate with Live Outdoors award winning editors and production teams to create a custom video series and hub destination Seamlessly integrate product and key campaign messaging around relevant content Click to view demo of partnership with Energizer Interactive user voting and custom poll capabilities Social sharing functionality Promoted via co-brands and video distribution/syndication units

FEATURED EDITORIAL SERIES Featured Editorial - Demo Link 2 Featured Editorial - Demo Link 1 Featured Editorial - Demo Link 3

Director of Sales – Live Outdoors THANK YOU! Andrew S. Macaulay Director of Sales – Live Outdoors c: 774-991-4093 Andrew.Macaulay@evolvemediallc.com