Nature/Design question 2 Materials and processes/ICT in design week JBI LKN SHA LBA 1 Nature/Design question 2 Product evolution/design eras/marketing and branding Materials and processes/ICT in design 3 Batch production/QA QC 4 5 Mock Human factors/safety/ consumer issues 6

EXAM CONDITIONS – 30 minutes In the space below develop a design for an item of wooden furniture based on one of the natural structures images you can see here. You should show enough detail for somebody else to be able to make it. The marks are for: (15 marks) How well your design reflects nature. Originality of ideas. Materials and construction techniques. How well you communicate your design. Include 2 different views or a magnified view of a smaller part of your idea. Annotate to explain your idea in as much detail as possible.

1. McDonalds – “I’m Lovin’ It” 2. KFC – “Finger Lickin’ Good” 3. Subway – “Eat Fresh” 4. Kit Kat – “Have a Break, Have a Kit Kat” 5. Heinz – “Beanz Meanz Heinz” 6. Skittles – “Taste the Rainbow” 7. Rice Krispies – “Snap! Crackle! Pop!” 8. Kelloggs Frosties – “They’re GR-R-R-reat” 9. Dr Pepper – “What’s the Worst That Could Happen?” 10. Red Bull – “It Gives You Wiiiings!” 11. Typhoo – “You Only Get an ‘OO’ With Typhoo” 12. Carlsberg – “Probably the Best Beer in the World” 13. Tesco – “Every Little Helps” 14. John Lewis – “Never Knowingly Undersold” 15. Maybelline – “Maybe She’s Born With It, Maybe It’s Maybelline” 16. L’Oreal – “Because You’re Worth It” 17. Max Factor – “The Make Up of Make Up Artists” 18. De Beers – “A Diamond is Forever” 19. Nike – “Just Do It” “I’m Lovin’ It” “Finger Lickin’ Good” “Eat Fresh” “Have a Break, Have a .........” “Beanz Meanz .........” “Taste the Rainbow” “Snap! Crackle! Pop!” “They’re GR-R-R-reat” “What’s the Worst That Could Happen?” “It Gives You Wiiiings!” “You Only Get an ‘OO’ With ...........” “Probably the Best Beer in the World” “Every Little Helps” “Never Knowingly Undersold” “Maybe She’s Born With It, Maybe It’s ...............” “Because You’re Worth It” “The Make Up of Make Up Artists” “A Diamond is Forever” “Just Do It”

What is Brand Identity?

Brand identity is an effective form of advertising and marketing Brand identity is an effective form of advertising and marketing. Brand identity helps create an image for the public and potential customers. Brand identity develops over time due to successful products. Brand identity is associated with quality products. Branded products are normally trusted by the public and customers. It is assumed that branded products have been extensively tried and tested before release. Brands usually help build up customer loyalty. Branded products are often used by individuals to help them build their own personal image. People, especially young people, build their desired image through their use and display of branded products. Brand identity helps customers distinguish between similar products, manufactured by different companies. Brand identity is often associated with innovation. Brand identity is usually associated with good design. Companies try to emulate and even copy branded products. Brands always have a distinctive logo/symbol. Brand identity creates and maintains interest in products

What is Advertising?

  WHAT IS ADVERTISING? When a product is manufactured, its existence needs to be made known to the general public, otherwise the product will not sell.  Advertising draws the attention of potential consumers to a product. Advertising is a way persuading potential customers to buy the product.  Advertising informs potential customers of the products functions and features. Good advertising creates a demand for a product. Good advertising may even create a brand identity for a product or series of products. Advertising seeks to create an image surrounding a product, so that customers feel that they need it. Advertising can promote a new product and increase sales of existing products

http://www. thelifecloud http://www.thelifecloud.net/schools/StJamesCESecondary/spaces/DesignTechnology-PRODUCTDESIGN-PRODUCTDESIGNKS4/resources/VIDEOPAGES/BRANDIDENTITYVIDEOS.page Lucozade evolution https://www.youtube.com/watch?v=BV5tS_aAx2c Latest Lucozade ad

Products develop for two reasons. Can you name them? Can you define Technology push? Can you define Market Pull?

Market Pull Technological Push When the market place creates consumer demand. Organisations have ideas about what people want and develop products to meet these needs. The market (consumers) then feel they need one and therefore sales increase. Technology push is a process in which the new advances in science and technology, discovered in research and development departments, are passed onto a design and development team so that the advances can be used innovatively in technology and in the making of products. Improvements have been made to a range of existing products using new technology.

http://fb-troublemakers.com/everyday-items-that-have-changed-over-the-years-32-pics-12381/

What is an iconic design? Features of Iconic design Functions with excellence Originality / Unique Sets new standards Benchmark for later products Stands the test of time New or revolutionary Instantly recognisable Out performs other similar products Memorable Reflects or is symbolic of a design era, style or fashion

What is Retro Design? Retro style refers to new things that display characteristics of the past.

Design History Timeline 1850 1870 1890 1900 1910 1920 1930 1940 1950 1960 1970 1980 1990 The Victorian Era / The Great Exhibition 1851 Shaker 1785 - 1930 Arts & Crafts 1850 -1910 Art Nouveau 1880 - 1914 De Stijl 1914 - 1931 Bauhaus 1919 - 1935 Art Deco 1920 - 1940 Organic Design 1930 - 1960 Organic 1990 - present Pop 1960 - 1975 High Tech 1970 - 1985 Memphis 1980 - 1990 Post Modernism 1978 - present Design History Timeline