Dan Elron, Stefano Grazioli & Ryan Nelson Welcome Dan Elron, Stefano Grazioli & Ryan Nelson

Pearson’s Stock

Digital Innovation for the remaining 90% of the economy

5 min. breakout What is digital innovation? What attracted you to the digital innovation class? What DI concepts would you like to know more about? What about replacing decks with short videos? Do you record videos for fun? Do you have video editing experience? What regions of the world are known for digital innovation? Can you name an innovative foreign company? What DI challenges (“jobs to be done” with the aid of DI) have you observed? Handout at start of class

Please introduce yourself (1/6) Name Concentration(s), Track(s), and Job? What is digital innovation?

DI class DI Concepts Global Virtual Guests DI Videos DI Prototypes

Please introduce yourself (2/6) Name Concentration(s), Track(s), and Job? What attracted you to the digital innovation class?

A daily discussion on key concepts. DI Concepts Global Virtual Guests DI Videos DI Prototypes DI Concepts A daily discussion on key concepts.

Please introduce yourself (3/6) Name Concentration(s), Track(s), and Job? What DI concepts would you like to know more about?

Beyond the PowerPoint deck. 5-minute videos authored by you. DI Concepts Global Virtual Guests DI Videos DI Prototypes DI Videos Beyond the PowerPoint deck. 5-minute videos authored by you.

Targets for the DI videos Amazon’s grocery Burberry’s Coca Cola Germany Mayo Clinic / Kaiser Airbus Lego Amazon’s drones Bang & Olufsen Philips health Monsanto Illumina Oxford Nanopore Disney’s Magic bands Tesla IBM/Watson Ford Capital One Nike CVS health GE/IoT Vail Resorts Taco bell Aquion energy Toyota Auction! Extra info in the notes https://www.technologyreview.com/lists/companies/2016 https://www.fastcompany.com/most-innovative-companies?utm_source=newnavbar&utm_medium=web&utm_campaign=mic

Please introduce yourself (4/6) Name Concentration(s), Track(s), and Job? What about replacing decks with short videos? Do you record videos for fun? Do you have video editing experience?

DI Global Virtual Guests DI Concepts Global Virtual Guests DI Videos DI Prototypes DI is a global phenomenon and these are your virtual guests.

Please introduce yourself (5/6) Name Concentration(s), Track(s), and Job? What regions of the world are known for digital innovation? Can you name an digitally innovative foreign company?

Enough talking. It’s time to do DI. DI Concepts Global Virtual Guests DI Videos DI Prototypes DI Prototypes Enough talking. It’s time to do DI.

does design thinking Two weeks

Example challenges “make online ordering faster and more fun…” “make my pet happier while I’m away from home…” “eliminate the time wasted reading emails…” “increase customer satisfaction with the checkout process.” “…”

Your Digital Innovation Pick a familiar business context (ICE sponsor, internship experience…). Pick a significant challenge that can reasonably be solved with DI. Do not rush to the solution. Both challenge and solution might morph.

Please introduce yourself (6/6) Name Concentration(s), Track(s), and Job? What DI challenges (“jobs to be done” with the aid of DI) have you observed? There should be an app for that!

Team formation Ten teams of four Twenty teams of two for the videos Results tomorrow on the web site First pair to send an email with one of the companies gets to do their fitst choice on Jan 31st.

DI website http://webs.comm.virginia.edu/Grazioli/Comm4250/

To do Prepare for the next class discussion (read) Identify a few contexts and challenges Play with some video editing software https://www.youtube.com/watch?v=DdJyVkG-4C8 Bring your name tent