Developing a Brochure Kishore. D Mohamed Khan. M Prabhu. S Sri Jai Priya. B Vinesh. K

Case Mitch Finley(29), has a degree in finance. Experienced in banking and consulting financial planning. He opened “The Suite Thing”. Development company- construction of two large hotel like buildings, containing suites.

Case Finley was not satisfied with the brochure his architects put together. He had collected other company brochures that he liked and decided to call an advertising firm He hired an advertising firm for designing Logo and Brochure for his company.

Case The advertising representative was very new on the job. He then asked a few general questions. Rep said he would return within 1 week. Two and a half weeks later, Finley called advertising agency. The rep came by later that afternoon with his idea.

Case The agency came up with the theme of “Beat the Hotel Game with the Suite Thing” Finley was frustrated by the response delay and the inconsistency. Rep being frustrated reminded him of time constraints And asked for what Finley wants really.

Case Finley said he does not see hotel as competitors. He wanted to use soft sell method. The next day the rep come up with a more conservative, soft sell piece. Finley cannot understand why he did not get what he wanted the first time.

Causes of Finley’s communication Problem Time Constraint Inability Generalized Instructions Frustration Having models with him yet he did not show it to the Rep. Lack of interaction

Causes of Reps communication problems Misunderstanding New to the Job Time Constraint Questionnaire Interest towards the project Time delay Lack of listening

Assumptions and its effects on Communication Finley’s assumptions on the Rep. Advertising Rep’s assumptions about the project. Expectancy on Advertising agency. Over Confidence on the limited information gathered, by the Rep.

Actions recommended for Finley and Advertising Rep Clear-cut Information Training Time bound Preplanned guidelines Portfolio Status Update Listening

Communication Barriers and Remedies Inability Inattention Time pressures Emotions One-way street Poor Retention Remedies: Simple Active Listening Efficient Time study Active feedback Open up Save Details

The End “We have two ears and one mouth so that we can listen twice as much as we speak.”   ~ Stoics, AD 55-c.135 Thank You…