Propaganda Techniques Conspiracy 101: Propaganda Techniques DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

What Is Propaganda? Propaganda is a persuasive message designed to stand for the interests of a group. Propaganda is not logical. Often propaganda plays on our emotions and uses flawed reasoning. Propaganda is everywhere, from newspapers and the Internet to your favourite reality TV show. DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Propaganda Technique: Assertion http://www.youtube.com/embed/mW-hIenPz7E?rel=0 Click on the image above to watch a YouTube video about this technique. DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Assertion Example World War 2 anti-Nazi propaganda PropagandaNaziStabsBible by the U.S. Office for Emergency Management, public domain, Wikimedia Commons, last modified December 9, 2010, http://commons.wikimedia.org/wiki/File:PropagandaNaziStabsBible.gif DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Propaganda Technique: Transfer http://www.teachertube.com/embed.php?pg=video_75988 Click on the image above to watch a TeacherTube video about this technique. DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Transfer Example The symbols of Japan (bottom left) and Germany (top right) appear on clawed hands grasping at a mother and child. The evilness of these hands is meant to transfer a sense of outrage against these enemy nations. Keep these hands off by the U.S. Office for Emergency Management, public domain, Wikimedia Commons, last modified November 15, 2012, http://commons.wikimedia.org/wiki/File:%22Keep_these_hands_off%22_-_NARA_-_513550.jpg DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Propaganda Technique: Testimonials http://www.teachertube.com/embed.php?pg=video_75990 Click on the image above to watch a TeacherTube video about this technique. DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Click on the image above to watch a YouTube video of this technique. Testimonial Example http://www.youtube.com/embed/FvZFGdcSlQU?rel=0 Click on the image above to watch a YouTube video of this technique. The aim of a testimonial is to make us trust the product because we trust (or like) the celebrity endorsing it. DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Propaganda Technique: Glittering Generalities http://www.teachertube.com/embed.php?pg=video_75994 Click on the image above to watch a TeacherTube video about this technique. DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Glittering Generalities Example Watch this YouTube video: http://www.youtube.com/embed/_HBb8Q2sAE0?rel=0 This ad generalizes happiness. Having a rough day? Pop open a bottle of Coca Cola and good things will happen! DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Propaganda Technique: Bandwagon http://www.teachertube.com/embed.php?pg=video_77091 Click on the image above to watch a TeacherTube video about this technique. DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Bandwagon Example This German poster reads: “All people say yes on April 10!” The poster suggests that since everyone else is voting for Hitler, you should too. Das Ganze Volk Sagt am Zehntes April Ja! by the German Government, public domain, VADS, accessed August 19, 2013, http://www.vads.ac.uk/large.php?uid=26303 DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Propaganda Technique: Plain Folks http://www.teachertube.com/embed.php?pg=video_77095 Click on the image above to watch a TeacherTube video about this technique. DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Plain Folks Examples Watch these YouTube videos: http://www.youtube.com/embed/HUDH7TSQa4k?rel=0 http://www.youtube.com/embed/b5cxL9oCw2k?rel=0 The aim of plain folks ads is to make you trust the product because you trust the “average” person (in this case, Jared Fogle, who has since become a celebrity in his own right). DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Propaganda Technique: Name Calling http://www.teachertube.com/embed.php?pg=video_77106 Click on the image above to watch a TeacherTube video about this technique. DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Click on the image above to watch a YouTube video of this technique. Name Calling Example Click on the image above to watch a YouTube video of this technique. http://www.youtube.com/embed/1qKps7uG6eM?rel=0 This attack ad against Justin Trudeau claims he’s “in way over his head” using footage taken out of context. (Trudeau stripped down to his undershirt, as shown in the ad, to raise money for the Canadian Liver Foundation.) DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Propaganda Technique: Pinpointing the Enemy (Scapegoating) http://www.youtube.com/embed/5f1zJFYY0Ek?rel=0 Click on the image above to watch a YouTube video about this technique. DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Pinpointing the Enemy Example This Polish poster depicts Leon Trotsky as a blood-soaked Bolshevik during the Polish-Russian war of 1920. Leon Trotsky by the Polish Government, public domain, Wikimedia Commons, last modified March 26, 2013, http://commons.wikimedia.org/wiki/File:Leon_Trotsky.JPG DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Propaganda Technique: Card Stacking http://www.teachertube.com/embed.php?pg=video_77112 Click on the image above to watch a TeacherTube video about this technique. DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Card Stacking Example Watch this YouTube video: http://www.youtube.com/embed/pkfqPqaYL98?rel=0 This video emphasizes leadership and adventure, while omitting to mention the considerable sacrifice required when joining the army. DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Propaganda Technique: False Dilemma No matter the context of this ad, its black and white nature makes you sit up and take notice. It forces you to question your own intelligence. DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

False Dilemma Example The message of this World War 2 poster is that if you don’t join a car-sharing club (car pooling) you are supporting Hitler. Ride with Hitler by Weimer Pursell for the U.S. Government Printing Office for the Office of Price Administration, public domain, Wikimedia Commons, last modified August 13, 2012, http://commons.wikimedia.org/wiki/File:Ride_with_hitler.jpg DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Propaganda Technique: Lesser of Two Evils http://www.youtube.com/embed/WewTpcOAJu8?rel=0 Click on the image above to watch a YouTube video about this technique. DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Lesser of Two Evils Example This British poster shows that attacking Japan first is better than being attacked. British aggression is therefore the lesser of two evils (kill or be killed). Smash Japaneses Aggression! by the United Kingdom Government, public domain, The Unofficial Axis & Allies Megasite, accessed August 20, 2013, http://www.axis-and-allies.com/worldwar2-propaganda-poster-wwII-photos9.html DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

You Be the Critic Step 1: Break up in teams of two. Step 2: Use what you have learned to pinpoint instances of propaganda in the video mentioned on the next slide. Don’t let this video fool you! Step 3: Use your critical reasoning and judgment to find at least three examples of propaganda techniques in this video. Step 4: Share. DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/

Click on the image above to watch the video. Kony 2012 Click on the image above to watch the video. http://www.youtube.com/embed/Y4MnpzG5Sqc?rel=0 DEEN LES Resource Bank Project 2013-2014 Released under a CC BY-NC-SA 3.0 licence http://creativecommons.org/licenses/by-nc-sa/3.0/