John Callow Community Development Director Murfreesboro, TN

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Presentation transcript:

John Callow Community Development Director Murfreesboro, TN Working with the Press John Callow Community Development Director Murfreesboro, TN

Working with the Press Ten Suggestions

Promote, promote, promote Suggestion 1 Promote, promote, promote

Suggestion 1

Suggestion 2 Build a relationship with your reporter and your reporter’s assignment editor This is me getting some tips from my old boss.

relationship, your calls will be heard and turned into stories Suggestion 2 Once you build a relationship, your calls will be heard and turned into stories

Suggestion 3 Reporters are busy people: Make it easy on them - give them a hook

Suggestion 3

Suggestion 4 Help with photo suggestions – the ‘grip and grin’ doesn’t cut it Would this picture get you fired up?

Suggestion 4 Put faces on your story - Be prepared to be the facilitator

Suggestion 5

Suggestion 5 Press releases – keep them short Even though this one is only one page, it may be too long to attract attention.

Suggestion 6 Not all days are equal – there really are slow news days. Be ready to help.

Make yourself an expert Suggestion 7 Make yourself an expert Who knows more about what you know about than you?

Suggest ideas for editorials Suggestion 8 Suggest ideas for editorials

Suggestion 8 This could be you – make them take a good picture. – better yet contribute a guest column This could be you – make them take a good picture.

Suggestion 9 http://www.murfreesborotn.gov Use your city’s assets to tell the story http://www.murfreesborotn.gov

Suggestion 10 The Wayne Gretsky Principle

“Thanks for being here.” Suggestion 10 The Wayne Gretsky Principle “Thanks for being here.”