Doral Restaurant Week™

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Presentation transcript:

Doral Restaurant Week™ 6th Annual Doral Restaurant Week™ July 1 – July 31, 2017

Doral Restaurant Week™ What is it? Doral Restaurant Week™ is a restaurant promotion that showcases the vast cultural cuisine that is available around Doral, Florida during the month of July. As a city that is bursting at the seams with more than 200 restaurants, Doral Restaurant Week™ features special ‘prix fixe’ dining options at Doral’s finest restaurants. Not only does Doral Restaurant Week™ boost business for your restaurants during the usually slow summer month of July, but it also encourages consumers to explore restaurants they have yet to discover. www.atasteofdoral.com

Doral Restaurant Week™ How it Works During Doral Restaurant Week™, participating restaurants will offer either special priced menu item(s), a percentage discount or a free Hors d’oeuvre, drink or dessert. Diners can then to enjoy a Prix Fixe ‘Indulgence’ or ‘Lavish’ Dining experience at a Doral area fine restaurant. www.atasteofdoral.com

Doral Restaurant Week™ All That’s Needed to Participate 1) Choose 1 to 3 items from their existing menu or create new items that cater to the Doral Restaurant Week (DRW) concept. 2) Send their menu or offer in text form to info@tasteofdoral.com The new DRW menu should include: A special menu item(s) offered with DRW special price Or a percentage off price –minimum 25% Or a free Hors d’oeuvre, dessert or free drink 3) Restaurants display DRW and Taste of Doral™ (ToD) marketing materials at entrance and throughout the restaurant: posters, flyers, stickers, etc. (We provide these!) 4) Social Media Marketing: Restauranteurs take photos, videos, interview diners who are taking advantage of the DRW deals, and post the materials to DRW’s social media sites using the hashtag #doralrestaurant ! 5) They give us feedback: How many diners participated in DRW? Did they have lunch, or dinner? Any feedback will help the program – and your restaurant - grow! www.atasteofdoral.com

Doral Restaurant Week™ Participants’ Benefits Full month of marketing and promotions during July. Listing, link, and description of restaurant on ToD website DRW menu in ToD website Taste of Doral Marketing Kit (folder with stickers/flyers, etc.) Regularly posted specials and promotions on Taste of Doral™ Facebook Page and social media sites (40+ platforms) Logo on our annual Doral Family Journal Taste of Doral™ Advertisement – be sure to send them in before June 30th! Rotating daily featured restaurant in our ToD email – first come, first served! www.atasteofdoral.com

Doral Restaurant Week™ Marketing and Promotional Visibility Taste of Doral (ToD) Website (www.atasteofdoral.com) with link to restaurant’s website Doral Chamber of Commerce Web Site listing (www.doralchamber.com) Daily ToD e-mail blast to 35,000 contacts Press Releases announcing events and participating restaurants Posting to 40+ Social Media Sites such as Facebook, Twitter, and Instagram Print Ad Promotion Television Promotion Radio Promotion Doral Family Journal – both printed and social Media Sponsor Hashtag Promotion through #doralrestaurant www.atasteofdoral.com

Doral Restaurant Week™ We’ll help generate Press Coverage like this… This could be you!

Doral Restaurant Week™ Press Coverage is HUGE!

Doral Restaurant Week Sponsor Benefits Be a Sponsor! Platinum Title Sponsor Company listed as “Title Sponsor” on all promotional materials Individual press release announcing “Title Sponsorship” Presenting Sponsorship on all paid, editorial media and promotional materials Title Sponsor’s logo on all DRW email blasts (35,000+ contacts) Investment - $5,000 Limit - 1 www.atasteofdoral.com

Doral Restaurant Week Sponsor Benefits Golden Spoon Sponsor Sponsor listing in press release Sponsor logo on marketing and promotional materials Sponsor logo on Doral Restaurant Week website and Doral Chamber of Commerce website Social Media content inclusion and web connectivity to sponsor site Title Sponsor’s logo on all DRW email blasts (35,000 contacts) Presented at kick-off event Investment- $2,500 Limit – 2 www.atasteofdoral.com

Silver Spoon Sponsorship Doral Restaurant Week™ Sponsor Benefits Silver Spoon Sponsorship Sponsor logo on print advertisements Sponsor logo on promotion materials Sponsor logo on Doral Restaurant Week™ and Doral Chamber of Commerce website Social Media content inclusion and web connectivity to sponsor site Investment- $500 www.atasteofdoral.com

About the City of Doral www.atasteofdoral.com Over 150,000 employees come to work every day to the city. Home to Fortune 500 companies and government headquarters Best City in Florida for Business Start-ups by BusinessWeek Named #2 of America's Top 25 towns to live well for its cultural amenities, pro-business environments, and highly educated workforce by Forbes.com Total Population 50,213 Over 200 Restaurants in Doral 23 Hotels with a 85% occupancy rate Remember, early sign-ups mean your restaurant or sponsorship gets advertised as early as possible! Don’t delay, and take advantage of this once-a-year opportunity to crack into one of the country’s most sumptuous markets! To participate, please contact: Azahy Arencibia at (305) 477-7600 or info@tasteofdoral.com www.atasteofdoral.com