Rhetorical Appeals: The Art of Persuasion Ethos Pathos Logos

Rhetorical Triangle

Take Back your City with Paint Purpose: what your audience will do AUDIENCE: character traits/core beliefs of audience Argument: your message (thesis) Ethos: Pathos: Logos: Persona: character traits/core beliefs of author

Argument THESIS: main argument (topic + opinion + reasons). Why the writer makes the claim. Support a cause Promote a change Disprove a theory Win an argument Create interest

Three Forms of Persuasive Rhetoric

Ethos (Ethics) How an author builds ethics and credibility (trustworthiness) by persuading the audience that you are have good CHARACTER, SUBJECT KNOWLEDGE, and MORALITY. EVIDENCE: State profession, background, credible sources to endorse/support your ideas or time put into research. Use 4-5 field-related terminology. Show good reputation, morals, concern for the others or compassionate voice.

Ethos Example Product: Tony Hawk for PS2 So… why buy his game?? Reputable Character: Transworld Skateboarding Magazine names him the 2nd most influential skater in history, 1st skater to complete the 900, and sponsored by Quicksilver. So… why buy his game??

Ethos Example Product: Toms Shoes Reputable Character: trustworthy, “Improving Lives”

ETHOS: you decide Although I am a medical student with no prior experience, I am qualified to tell you that this course of treatment will give you the best results. I have studied this a lot. OR > Write a statement that provides a greater sense of ethos.

ETHOS: you decide As a doctor, trained at UCLA and managing my own practice for 45 years, I am qualified to tell you that this course of treatment will give you the best results. Or: Although I am a medical student with no prior experience, I am qualified to tell you that this course of treatment will give you the best results. I have studied this a lot.

Logos (Logics) Logical arguments; the reasoning the author uses; or logical evidence. Evidence: Theories or scientific facts Statistics Expert Quotes

Logos Example Argument: Students should be allowed to use cell phones during school hours. List three supporting facts and/or statistics that will support the claim. 90% of student believe that cell phones help them learn to be responsible. Cell phone usage during school promotes better test scores by 69%. 90% of students are tech savvy. Students can use ebooks. Of 6000 students, 74% students said they would check grades more often. 68% would take better notes.

Logos Example Argument: Students should be allowed to use cell phones during school hours. List three supporting facts and/or statistics that will support the claim. There are 1.5 million aps; 10% are educational. “Cell phones can be used to get answers quickly. Using smartphone provides quiet students support.” –Educational Technology Co. “We are preparing students for adult life.” –teacher “Students using phones in class will help the budget, because they won’t need iPads (spent $ on technology).” –Lisa Nelson (Principal)

Pathos (Emotions) Words or passages an author uses to activate the audience’s emotions: EVIDENCE: Emotionally loaded details (vivid sensory descriptions) or words with an emotional tone (humor, sarcasm, disappointment, excitement). Use figurative language like metaphors. Use personal experience as a hook.

Pathos Practice 1. What is the purpose (Hint: what is being sold. ). 2 Pathos Practice 1. What is the purpose (Hint: what is being sold?)? 2. What is the argument? Provide evidence. 3. Who is the audience? Provide evidence. 4. What emotion is being created? Provide evidence. 5. What emotionally loaded words are seen and what emotions do they create (evoke)? Morethanmedicine.ca

Content of Writing: Developing Arguments Prisons can help inmates lead meaningful lives. RUBRIC: State stance: Agree or Disagree? Support with evidence Explain evidence

Content of Writing: Developing Arguments Prisons should have privileges such as cable and internet. RUBRIC: State stance: Agree or Disagree? Support with LOGOS evidence Explain evidence

Content of Writing: Developing Arguments Prisons are for punishment. RUBRIC: State stance: Agree or Disagree? Support with ETHOS evidence Explain evidence

POLL Everywhere Phone Number: 37607 Message: REYANNAVANCE308 + debatable question

How prisons can help inmates lead meaningful lives: Annotations 1. Circle important people- identify character traits. 2. Box unknown words- look up definitions to 5! 3. Underline the THESIS STATEMENT.  Highlight LOGOS: YELLOW  Highlight ETHOS: ORANGE  Highlight PATHOS: BLUE 4. Star memorable quotes to use later. 5. Notes in the margins: How does this evidence support the argument?

POP QUIZ

Name Period EPL QUIZ E P L

DEATH WITH DIGNITY ACT Why should government help assist those who want to pass away? Logos argument: Pathos argument: Ethos argument: