Industrial Strength Small Business Solutions

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Presentation transcript:

Industrial Strength Small Business Solutions The “Newcomer” Perspective Presentation to the Bearing Specialists Association 2000 Convention May 9, 2000

Provides a sales channel for excess inventory and used equipment What is EqualFooting? EqualFooting is a Web-based “purchasing agent” for small businesses powered by proprietary technology that: Hosts the world’s largest marketplace for industrial supplies and equipment (7 of the top 10 MRO distributors) Processes immediate catalog orders or enables an online RFQ network (2,500 RFQ suppliers) Offers value-added services such as financing, shipping and 24/7 customer service Provides a sales channel for excess inventory and used equipment

Buyers Sellers EqualFooting’s Neutral Marketplace EqualFooting is the premier neutral marketplace for the construction and manufacturing small business segment Buyers Sellers Large Target Market: 7 million small businesses in the construction & manufacturing sectors $75 billion spend in industrial supplies $80 billion spend in equipment $600 billion financing ~18,000 registered buyers during first 100 days 20+ marketing partnerships including… MSN B-Central, American Express, ADP, Merrill Lynch, BankOne/First USA, NFIB, SCORE, SBA and others Indirect Supplies & Equipment Marketplace Industrial supplies (MRO) Manufacturing equipment Construction equipment Financial Marketplace Equipment Leasing Term Loans Lines of Credit SBA Loans Shipping Marketplace LTL Truckload Parcel PLUS 2,500 RFQ distributors and other suppliers in the pipeline Staples GE Supply CamBar Precision Ferguson Finance Center now has 7 national lenders offering 4 products

Homepage at www.equalfooting.com Clean, Functional Website Homepage at www.equalfooting.com –

. . . Featuring a Financial Marketplace . . . Small Business Financing . . . Featuring a Financial Marketplace . . . National financial institutions: The Associates, Textron Financial, Atel Capital, Business Loan Center and others

Shipping Center … and a Shipping Marketplace More than 35 Truckload, LTL and Express Carriers including Roadway, Consolidated, Watkins, Central, Southwest, and Cooper

Transaction Chronology EqualFooting offers both catalog and RFQ options: Purchasing Need Catalog Availability? Buy Now RFQ Bids Returned Buy 24/7 Customer Service by Phone, Fax or Web Free to the Buyer 5% Success-based Commission to the Seller

RFQs averaging approximately $3,500 have been larger than expected RFQ Performance RFQs averaging approximately $3,500 have been larger than expected Examples: Skid steer loader BobCat 5 diesel engines Linear pipe Embassy electrical bid

Direct Mail with Follow-up Telemarketing Trade Shows EqualFooting is promoting its network (and, in turn, its suppliers and partners) with a $20+ million marketing campaign, including: Print Campaign Direct Mail with Follow-up Telemarketing Trade Shows Marketing Partnerships Associations (e.g., SBA, Score, NAHB, etc.) $1.5 million per month marketing budget in Y2K

Privacy of sealed bids – you choose when and how much to bid Benefits to Suppliers Increased sales through expanded reach and exposure from EqualFooting’s massive targeted marketing campaign Risk-free access to EqualFooting’s industry-specific small business customers, who can become your own customers Privacy of sealed bids – you choose when and how much to bid No additional costs in software or integration required Complementary to other e-commerce efforts

If I were a BSA member, I would: Get my own webpage Summary If I were a BSA member, I would: Get my own webpage Participate in association/group initiatives Participate in risk-free neutral marketplaces Wait for the shakeout before committing $$ Above all, get eyeballs to my products!!