Proposed Marketing Plan Maria Abbott General Sales Manager

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Presentation transcript:

Proposed Marketing Plan Maria Abbott General Sales Manager iMedia Proposed Marketing Plan Maria Abbott General Sales Manager

Product Definition Internet media provider Publishing service Papers Music and video Articles and trade papers Historical papers archive Publishing service Papers Articles Books Games and more…

Competition The Landscape Ratings Bookstores E-sites Media services Position Strengths Performance Price Adopters

Mass Market/ Followers Market Summary Market shifts, players, and competition Early Adopters/ Pioneers Mass Market/ Followers End of Life Time Number of customers

Product Positioning Licensed media download provider Interactive service provider Publishing service provider

Packaging & Fulfillment Product Positioning Pricing Look Fulfillment issues COGs Cost of goods vs. materials

Launch Strategies Launch plan Promotion Budget Product announcement Product budget Budget spread

Pricing Plans

Distribution Distribution strategy Channels of distribution Summary Distribution by channel Percent share by channel

Success Metrics

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