John Keenan john.keenan@newman.ac.uk What is Media Studies John Keenan john.keenan@newman.ac.uk

Learning Outcomes By the end of this session you should: Be able to recount 5 reasons media is taught in schools Be able to identify 5 main thinkers in media studies tradition Be able to list 5 subjects media studies ‘steals’ from Be able to recall the 7 areas of media studies Be able to recall 2 subjects for each area Be able to identify 3 main media exam bodies Be able to identify 1 subject in a syllabus Be able to teach 4 lessons in the subject

How will I know?

Media studies - no Some experience – GCSE, teach it now, read books on it Confident – studied it at A level/university

Media studies is a field not a subject (James Halloran) Study of a phenomenon – what do you know?

19th Century Matthew Arnold modelled T S Eliot

19th Century Robert Lee Joseph Pullitzer

1920s-1930s Walter Lippmann Harold Lasswell

1920s-1930s Ferdinand de Saussure

1920s-1950s Jacques Lacan Sigmund Freud

1920s-1930s Theodor Adorno Herbert Marcuse

1920s-50s Vladimir Propp Tzvetan Todorov

1950s-60s Richard Hoggart Raymond Williams

1960s Stephen Spielberg Francis Ford Coppola New Hollywood

1950s-1970s Louis Althusser Roland Barthes Claude Levi-Strauss

1960s-1980s Frederic Jameson Jean Baudrillard Jean Francois Lyotard

Today... Noam Chomsky

1960s Cultural Studies Leeds University (Granada Fellowship) Birmingham University Centre for Contemporary Cultural Studies Leicester University Centre for Mass Communication Research Glasgow University Glasgow University Media Group 1970s Communication Studies Sheffield Polytechnic Coventry Polytechnic Film Studies Cardiff University 1980s-90s Media Studies

media studies What is media studies? English art psychology sociology business studies

‘discriminate and resist’ Why not media studies? “I am afraid that the interests of our children are not served either by some of the examination boards…They’d give us Chaucer with chips, Milton with mayonnaise. Mr Chairman, I want William Shakespeare in our classroom, not Ronald McDonald.” Education Secretary John Patten speaking at the Conservative Party Conference, 1992 “I’d be far more interested in seeing someone with a Law degree. […] As far as I know I’ve never interviewed anyone with a Media Studies degree.” Veronica Wadley, Editor, The London Evening Standard: “We could always name two A-Levels we would rather have. [The skills developed by Media Studies] are not relevant to the sort of courses we offer.” Dr Geoff Parks, director of admissions, Cambridge University: ‘discriminate and resist’ http://english.oxfordjournals.org/cgi/reprint/51/199/1.pdf http://www.mediaedassociation.org.uk/

The future? Digital English - Cultural Studies

Put OUT sign up when out This PowerPoint adapted by Dave Walkden from a file created by Tony Baldwin of the Department of Technology Services, Cascade Union Elementary School (somewhere in the US) in May 2000. dave.walkden@duchy.ac.uk See http://www.skillsworkshop.org/e3lit/e3spelloverview.pdf for curriculum links and background information about this presentation.

Out of which country did the academic study of the media NOT spring? Which word has one syllable? Which word has one syllable? A: UK B: Australia C: USA D: Switzerland

B Australia

Who coined the term, ‘semiotics’? Which word has one syllable? Roland Barthes B: Jacques Lacan C: Ferdinand deSaussure D: Herbert Marcuse

C deSaussure

In which decade was media studies created? Which word has one syllable? Which word has one syllable? A: 1970s B: 1980s C: 1990s D: 2000s

B 1980s

Who called for a study of journalism in the 19th Century believing it to be a foundation of democracy Which word has one syllable? Which word has one syllable? A: Robert Lee B: General Mustang C: Joseph Malongo D: Theodor Adorno

A Robert Lee

Who said ‘discriminate and resist’? Which word has one syllable? T S Eliot B: Matthew Arnold C: F R Leavis D: Richard Hoggart

C F R Leavis

Which university started the first cultural studies course in the UK Which word has one syllable? Which word has one syllable? A: Leicester B: Cardiff C: Glasgow D: Leeds

D Leeds

Which of the following subjects does media studies NOT ‘steal’ from? Which word has one syllable? Which word has one syllable? A: history B: business studies C: art D: psychology

A history

Which of these is NOT a postmodern thinker? Which word has one syllable? Which word has one syllable? A: Jean Baudrillard B: Francois Lyotard C: Frederic Jameson D: Jacques Leboeuf

Jacques LeBeouf

Which word has one syllable? Which word has one syllable? Who is this? Which word has one syllable? Which word has one syllable? A: Levi-Strauss B: Marcuse C: deSaussure D: Hoggart

AClaude Levi-Strauss

Which American studied the media with a view of perfecting its persuasive powers? Which word has one syllable? Which word has one syllable? A: Walter Lippmann B: Harold Masslicht C: Noam Chomsky D: Herbert Mead

B Harold Lasswell

Who wrote ‘Ways of Seeing’? Which word has one syllable? Judith Williamson B: Stuart Price C: Noam Chomsky D: John Berger

D John Berger

Who first coined the term, ‘manufacturing consent’? Which word has one syllable? Which word has one syllable? A: Noam Chomsky B: Harold Laswell C: Theodor Adorno D: Walter Lippmann

D Walter Lippmann

Great Job!!!! Thank you for playing!

Be able to recount 5 reasons media is taught in schools Learning Outcomes Be able to recount 5 reasons media is taught in schools Be able to identify 5 main thinkers in media studies tradition Be able to list 5 subjects media studies ‘steals’ from http://classtools.net/education-games-php/fruit_machine/

Be able to recall the 7 areas of media studies By the end of this session you should: Be able to recall the 7 areas of media studies Be able to recall 2 subjects for each area Be able to identify 3 main media exam bodies How will I know?

Iinlgra 7 areas of media studies Institutions Ideology Narrative Language Genre Representation Audience Mnemonic Iinlgra

Representation Gender Race Disability Nationality Symbolic annihilation What do you know? What could you teach? How could you teach it?

What do you know? What could you teach? How could you teach it? Language Newspaper Rhetoric Film/TV Semiotics What do you know? What could you teach? How could you teach it?

What do you know? What could you teach? How could you teach it? Audience Targeting Pleasure/Use Effects What do you know? What could you teach? How could you teach it?

What do you know? What could you teach? How could you teach it? Ideology Norms and values Hegemony Subcultures What do you know? What could you teach? How could you teach it?

Institutions Types of integration Ownership Public Service Broadcasting vs commercial Law Censorship What do you know? What could you teach? How could you teach it?

What do you know? What could you teach? How could you teach it? Narrative Propp Todorov Barthes – enigma Time Character What do you know? What could you teach? How could you teach it?

What do you know? What could you teach? How could you teach it? Genre Reasons for Social change Sub/cross-genre What do you know? What could you teach? How could you teach it?

Specifications GCSE – Level 2 WJEC Specification http://www.wjec.co.uk/ Support and resources https://www.wjecservices.co.uk/Default.asp AQA Website http://www.aqa.org.uk/qualifications/gcse/media-studies.php Resources http://store.aqa.org.uk/ OCR http://www.ocr.org.uk/qualifications/subjects/media_studies/index.html http://www.ocr.org.uk/download/kd/ocr_9993_kd_gcse_spec.pdf Support http://www.ocr.org.uk/download/pm/ocr_15981_pm_gcse_med_brochure.pdf

BTEC Certificate – Level 2 Specifications BTEC Certificate – Level 2 BTEC Certificate Level 2 Specification http://www.edexcel.com/migrationdocuments/BTEC%20Firsts%20from%202010/BTEC_Firsts_in_Creative_Media_Production_L2.pdf http://www.edexcel.com/quals/firsts/media/Pages/default.aspx Resources http://www.edexcel.com/quals/firsts/media/Pages/Resources.aspx

A Level Level 3 Specifications AQA http://www.aqa.org.uk/qualifications/a-level/media-studies.php OCR http://www.ocr.org.uk/download/kd/ocr_9646_kd_gce_spec.pdf

BTEC Diploma Level 3 http://www.edexcel.com/migrationdocuments/BTEC%20Nationals%20from%202010/BN021893_BTEC_Nationals_Creative_Media_Production_L3.pdf

Recommended books Studying the Media O’Sullivan, Dutton and Rayner The Media Students Book Stafford and Branston Media Studies Stuart Price Communication Studies Beck, Bennett and Wall More than Meets the Eye Burton http://www.pearsonschoolsandfecolleges.co.uk/http://www.hoddereducation.co.uk/

Websites http://media.edusites.co.uk/students/index.php http://www.mediaed.org.uk/ http://culturalsociety.org/

Be able to recall the 7 areas of media studies Be able to recall 2 subjects for each area Be able to identify 3 main media exam bodies http://classtools.net/education-games-php/fruit_machine/