Social Psychology.

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Presentation transcript:

Social Psychology

Agenda Announcements Reading Assessments What is Social Psychology? Office Hours on Sunday 9-10:30, 1-2 Evaluations Study Guides Bonus Opportunities Attend Seminar on Tuesday, 1:00-2:00, B14R108 Participate in an in-class study on Monday Reading Assessments What is Social Psychology? Social Influence

What is Social Psychology? Scientific study of how people’s thoughts, feelings, and actions are affected by others. Can you think of an aspect of your life that is not influenced by the presence, expectations, or socialization of others? Broad Field Social Influence Attitudes and Attitude Change Prejudice and Discrimination Positive and Negative Behavior

Social Influence Broadly Stated: How the presence or actions of others affect behavior. Main Categories: Conformity Compliance Obedience Group Effects

Conformity Adjusting our behavior or thinking toward that of others. Two types: Informative Need for accuracy Ambiguous situations Sherif Example Normative Need to belong Textbook definition Asch and Smoke Examples

Compliance Behavior that occurs in response to direct social pressure (i.e. a request). Occurs often, in many situations. Research is often applied in the area of Marketing and Sales

Cialdini’s Influence Principles Consistency Behavioral or Moral E.g. Foot in the Door Reciprocity E.g. Free Samples, That’s Not All, Door in the Face Liking Familiarity, Trustworthiness Social Proof Compliance Scarcity Authority

Obedience A change in behavior in response to the commands of others Milgram Obedience Studies “Learning” Study Ethical Implications Factors that effect obedience Personality Immediacy Authority/Legitimacy Behavior of others

Group Phenomena Are two heads better than one? What happens to the attitudes/beliefs of like-minded people when they get together? Group Polarization What happens when a group makes decisions? Group Think Lack of critical evaluation of group decisions Does the presence of others help or hinder performance? Social Facilitation Difficulty of Task Social Loafing Self-Awareness

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