Chapter 8 – Group Influence

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Presentation transcript:

Chapter 8 – Group Influence Part 2: March 8, 2013

Influences on Group Behavior 1) Deindividuation Relax normal constraints on behavior when in a crowd What causes this? 1) 2) Diener’s Halloween research – results?

2) Group Polarization Group discussion strengthens members’ initial attitudes  polarization Typical Group Study: What is the procedure/method? Possible reasons: Pooling ideas Social comparison

3) Social Loafing Group members don’t pull their weight to help the group. Rowing experiments – what were the results? What is the role of accountability? Best solution?

What affects loafing? Accountability: Group cohesion: Gender: Culture:

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