Journal of International Marketing

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Presentation transcript:

Journal of International Marketing Daniel C. Bello, Editor Georgia State University jim@gsu.edu A peer-reviewed journal dedicated to innovative scholarly and managerially relevant work on marketing in a global context

Journal of International Marketing Substantive issue in international marketing Literature-based and scholarly Conceptually & empirically rigorous Managerially relevant: new insights for practice Contribution to knowledge of marketing in a global context

Reviewing Process Reviewers Review Procedures 50 member Editorial Review Board 200 ad hoc reviewers in database Review Procedures 4 reviewers; typically 2 board members Time to complete review Average 31 days; Range 5—120 days Editorial decision in 60 to 90 days Acceptance rate 20%

Developmental Review Process Identify “kernel of contribution” versus search for reasons to reject. Explain “how & why” current approach is poor. Suggest improvements / new approaches that enhance contribution. If fatal flaw precludes publication, describe problem in detail.

Major Reasons for Rejection Research question not interesting Poorly motivated; importance not established Unclear “Contributions” to theory / practice Poor conceptual development Underdeveloped construct definitions Unconvincing logic; lacks overarching theoretical framework Research design / measurement inappropriate

Reviewer’s Perspective “The research merely empirically describes this setting…there are no broad principles and nothing to generalize”. “This study’s theoretical foundation is inadequate…the author’s arguments are simply speculations without any logical basis”.

Reviewer’s Perspective “…constructs are not properly defined or labeled…there is a great deal of ambiguity”. “Sample is limited to small and medium-sized exporters without a rationale. Hypotheses seem more relevant to larger exporters with resources…the findings are confounded by firm size issues.”

Journal of International Marketing Web site: www.marketingpower.com/jim Publication Criteria & Review Policies Editorial Procedures & Manuscript Guidelines Tables of Contents & Article Summaries Editorial Review Board Best Article Awards Editorial office contact information

Manuscript Submissions jim@gsu.edu Or contact Daniel C. Bello, Editor Journal of International Marketing Dept. of Marketing Georgia State University Atlanta, GA 30303