Advertisement WebQuest MS. FRYDAY PARK WEST ELA 8

Online Quiz Take the following quiz to see what you know about advertising and your generation TAKE QUIZ Copy down your answers on the sheet provided. It is ok to have the wrong answers. Please do not correct it at this time  http://www.pbs.org/teachers/digital-media-literacy/quiz-yourself/

Did you know? The average teenager spends about 6 3/4 hours a day using media --38+ hours/week . That's TV and movie time, magazines, newspapers, playing video games and using the computer The average child sees approximately 20,000 commercials/year. About 57% of viewers surveyed in 1996 enjoy commercials as much as television programs. Advertisers spend over $40 billion each year on television commercials. Teenagers spent $141billion in 1998. How much money do 4-12 year-olds spend each year on candy, soft drinks, and snacks? $2 billion. It's estimated that 78% of children influence what their parents buy. By the time you are 18, you will have seen about 20,000 food commercials advertising food low in nutrition. The average woman shown in ads is 5'9'' and 110 lbs; the average American woman is 5'4' and 142 lbs. 59% of Americans get their news mostly from TV although 53% of Americans think the news is often inaccurate (from Media Focus: Analyzing and Producing Mediaby McDougal Littell, 2001)

Your TASK today You are asked to make decisions everyday. Many of those are influenced by advertising. Do you know what advertisers are doing to get your money? In this WebQuest, you will be asked to get into the minds of advertisers by evaluating ads, listening to advertisers speak and finally, becoming one yourself. You will use a variety of sources to do this. Go to Process: Step 1 to begin.

THE PROCESS: STEP 1 Popular Advertizing Slogans Mascots Pop Songs Click on the links provided (one at a time) and complete the quizzes that pop up. Copy down your answers before you summit. This is to see how aware you are of advertising around you. You do NOT need to copy the correct answers down today. We will be doing that as a class. Popular Advertizing Slogans Mascots Pop Songs http://www.funtrivia.com/playquiz/quiz20820417d70a8.html popular advertizing slogans (1-10) http://www.funtrivia.com/playquiz/quiz17321313d5ea0.html Advertising slogans (1-10) http://www.funtrivia.com/playquiz/quiz2606401dd7408.html Mascots (1-10) http://www.funtrivia.com/playquiz/quiz2607821ddb698.html Pop Songs (1-10)

THE PROCESS: STEP 2 Using the websites to the right, find 10 techniques that you think are the most used for marking to teens today. Copy onto worksheet. http://www.medialiteracy.net/pdfs/specifictools.pdf http://sunset.backbone.olemiss.edu/~egjbp/comp/ad-claims.html http://www.foothilltech.org/rgeib/english/media_literacy/advertising_techniques.htm

ALL Done, now… Using the sites below click on different quizzes and see how you do. (you do not need to copy these down) Advertisement tricks Buying Smart Your Entertainment http://pbskids.org/dontbuyit/advertisingtricks/ AD tricks http://pbskids.org/dontbuyit/buyingsmart/ Buying http://pbskids.org/dontbuyit/entertainment/ Entertainment

You may want to take some notes on… How you feel about the marketing that is done to teens today? What surprised you the most? What do you think works best on you? How would you change marketing?