Presented to: Hormel Natural Choice Triton Digital Presented to: Hormel Natural Choice

Triton Engagement Network OVER 10 MILLION CONFIRMED MEMBERS BUILDING AN ENGAGEMENT NETWORK WITH THIS IN MIND: REACH Communicate directly with loyal database members TRAFFIC Creating relevant and engaged relationships through rich content and promotions TARGETING Grab your audience's attention beyond the stream leveraging our non-audio advertising vehicles to increase your reach TRACKING Every member's engagement is tracked and measured to allow you to better optimize your campaign and return on investment REACH 1,000+ Media Brands 90 Million Monthly Display Impressions 10.4 Page Views Per Visit CONTEXTUAL TARGETING Demo Gender Geo Device Format Content Interest & Search History INVENTORY Pre-Roll IAB Display Page Sponsorships Custom Trivia Featured Links (CPC or CPM) Research & Lead Gen Survey ENGAGEMENT PLATFORMS Loyalty Rewards Network Contesting (UGC, Photo Splash, Video Splash, Text Uploads) Sweepstakes

Triton Digital Engagement Platform Powering The World’s Media Companies Triton Media Group is leading the convergence of traditional and new media by bringing together best of breed interactive platforms that connect on-line and over the air media for advertisers and broadcasters.

Triton Digital: Listener Loyalty Sites Examples of Triton Digital - Loyalty sites…

Traffic Driving Trivia Engagement 1 1 The Triton Loyalty member chooses a trivia engagement and clicks on the selection. 1 2 2 A click reveals the actual trivia question and a hint button. Upon clicking the hint button, a new window opens up your webpage, Facebook site or other promotional page where the participant can find the answer. 3 3 4 The participant enters the answer on the Triton site and receives a points based reward. 4

Trivia Example 400

Video Trivia Example 1 1 The Triton Loyalty member chooses a trivia engagement and clicks on the selection. 2 2 Brand inclusion in trivia name (i.e. Allstate’s Awesome Video Trivia) 3 3 Brand Logo inclusion in daily trivia engagement The participant enters the answer on the Triton site and receives a points based reward. 4 4

Video Trivia Example Preservative free

Sweepstakes/Contests Custom graphics/text designed around your brand Links to your website Unique URL What you get Welcome Page (with registration) Confirmation Page Follow Up Email Welcome Page

UGC Contest Custom graphics/text designed around your brand Activated across engagement network Comes with Unique URL Place it anywhere you like. Embed the contest on its own stand-alone site on your website on your sponsor’s website You can even include the contest and contest listings within our loyalty clubs Optional opt in via registration available

UGC Contest Easy to enter interface. Benefits Snap a photo (photo, video or text) Upload right on our platform Share and vote Benefits Expose your brand across a membership database of 10 million confirmed members Align your brand with fun, entertaining content

UGC Contest Members can share their entry to their social media sites to get additional votes. With social sharing, the members do the work for you, sharing your contest virally and leveraging their vast social graphs. Benefit – Your brand gets additional social media coverage

UGC Contest Example of when someone adds a comment to an entry and posts to Facebook. Coupled with Facebook’s “Like” feature you can now propel your brand, further.

UGC Contest Benefit: Follow up email to include thank you text along with links to your site

Triton Digital Thank You