Nissan Awareness/ChooseNissan.com & TRITON DIGITAL

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Presentation transcript:

Nissan Awareness/ChooseNissan.com & TRITON DIGITAL 2016 PROPOSAL

ChooseNissan.com Campaign Needs Objective: Increase awareness of Nissan’s retail offers across targeted DMAs by driving traffic and increasing shopping actions, research and leads on ChooseNissan.com DMA-specific homepages. Triton’s role: Utilize the Triton Digital Network to reach automotive consumers, comprised of Adults 25-54, both regionally and by DMA who listen to streaming music and news. Tap into our network, while we use Premium Publishers like Slacker, Samsung MILK Music & Apple Music to effectively reach your audience who listen to streaming music In addition we will target actively engaged sport enthusiasts with Triton’s newest exclusive partnership with the MLB’s At Bat App. 2016 Audio Timing: 2016 Flights activated 4/4 for 52 weeks by month and individual DMAs as needed (MLB opening day is 4/4/16) Added Value: Turn Key UGC Contest across Triton’s 600+ Radio Station Engagement Network as well as live on clients home page, Facebook page, Instagram page, etc. Triton will handle all elements including execution and legal. Prize TBD Creative production of audio and resizing of companion banners (iAD) All synced audio companion banner impressions

ChooseNissan.com proposals: Publishers Included TDN (Triton Digital network): Triton’s network of premium digital broadcast publishers Slacker Radio & Samsung MILK: Pureplays powered by Slacker’s extensive library of over 13 million songs Slacker Radio: 35M registered users/ 3.7M monthly uniques Samsung MILK: Free app that comes installed on Samsung devices & desktop MLB At Bat: The official audio Streaming App of MLB Available on MLB.com & via the At Bat App All Impressions are Served In-Game Only in Between Innings & Pitching Changes 91M Streams per season

Slacker Radio & Samsung Milk 100% Page Takeovers with ALL Desktop Audio! All Clickable Display Ads – More Click Opportunities Drive Higher CTR 3.7M Monthly Uniques Ads cannot be skipped 272x272 Album Art, 728x90, 300x250 - 272x272 Remains in Playlist History for Later Engagement SAMSUNG MILK Free App that Comes Installed on Samsung Devices & Desktop 1.3M Unique Listeners Per Month Ads cannot be skipped 272x272 Album Art

Apple APPLE About Apple Music Market Reach Listening Experience Radio Re-Imagined, Brought to You by iTunes, The World’s Deepest & Most Popular Digital Music Store Market Reach Over 800M iTunes Accounts1 Listening Experience Through Ecosystem, iTunes Music Catalog, Music Programming, Personalization, Siri and iCloud Targeting Age, Gender & HH Income Location (DMA, City, State, Zip) Hispanic iTunes Preferences Context (When & Where Users Use iTunes) Demographics 43% Male / 57% Female 24% 18-24 26% 25-34 26% 35-44 Unique Features Featured Stations Seamless Purchases Through iTunes Over 30M Tracks2

MLB At Bat MLB Game Day Audio :30-Second Audio Creative Audio Impressions only Air During Live Games: Monday – Sunday 3 Ads Between Each Inning & Pitching Changes Avg Listener Spends 53 min / visit (21-49) 59% of Users Open the App Every Day 5.5M Daily Avg Starts

ENGAGEMENT 10M Confirmed Members Traffic Tracking Engagement Platforms Grab your audience's attention beyond the stream leveraging our non-audio advertising vehicles to increase your reach Traffic Create Relevant & Engaged Relationships through Rich Content & Promotions Tracking Every Member's Engagement is Tracked & Measured Allowing you to Better Optimize Your Campaign & ROI Engagement Platforms Loyalty Rewards Network Contesting (UGC, Photo Splash, Video Splash, Text Uploads) Sweepstakes Reach 1,000+ Media Brands 90M Monthly Display Imps 10.4 Page Views Per Visit Contextual Targeting Demo & Gender Geo Device Format & Content Interest Search History Inventory Pre-Roll IAB Display Page Sponsorships Custom Trivia Featured Links (CPC or CPM) Research & Lead Gen Survey

Sweepstakes ADDED VALUE 10M confirmed members Grab your audience's attention beyond the stream leveraging Triton’s engagement network to increase your reach! 10M confirmed members ADDED VALUE Custom graphics/text designed around your brand Activated across engagement network Comes with Unique URL Place it anywhere you like. Embed the contest on its own stand-alone site on your website on your sponsor’s website You can even include the contest and contest listings within our loyalty clubs

Sweepstakes Continued… Optional opt in via registration available Benefits Expose your brand across a membership database of 10 million confirmed members Align your brand with fun, entertaining content Social Sharing Our platform gives members different options to share the contest Members can share contest for extra entries Benefits Your brand gets additional social media coverage Follow up email to include thank you text along with links to your site

Traffic Driving Trivia Engagement 1 1 The Triton Loyalty member chooses a trivia engagement and clicks on the selection. 1 2 2 A click reveals the actual trivia question and a hint button. Upon clicking the hint button, a new window opens up your webpage, Facebook site or other promotional page where the participant can find the answer. 3 3 4 The participant enters the answer on the Triton site and receives a points based reward. 4

Trivia Example 300

Campaign Summary 2016 Plan Added Value: Creative production of audio and resizing of companion banners All synced audio companion banner impressions Turn Key UGC Contest across Triton’s 600+ Radio Station Engagement Network as well as live on clients home page, Facebook page, Instagram page, etc. Triton will handle all elements including execution and legal. Prize TBD

THANK YOU FOR INCLUDING US! John Fraser Director of Sales John.Fraser@TritonDigital.com 469.458.1199