Design a Web page To design a web page based on research and experience/shared knowledge of effective & well regarded sites Evaluate: What makes a Good/Bad website – the copy? Research, Analyse & Develop their own ideas of an effective website. How to recognise visual mediums and how words compliment/add-to the visual Sign onto a PC

Discuss websites Memorable sites: why, who, what are they selling and who to?

Copywriting A copywriter is someone who provides the words used to sell or promote different products, services, ideas, and even people.

Copywriting Here are the questions that you should keep in mind before starting your copy. Who is going to buy your product? What are the particularities of this audience? What are their habits, language, style, persuasion methods? Create an attention grabbing headline. The headline makes the difference for your readers between choosing to read the article or not. It is said that only 20% of the readers actually read more than the headline. Basic copywriting pushes you to make sure your headline is catchy and features the right message. It is hard but mandatory in excellent copywriting.

Copywriting The paragraphs should flow nicely to capture the audience interest. These are the basics that you should know before starting your copy. The text should be easy to read. The words should be simple. Short sentences Clear message Concise text No redundancy

Exercise: Headings General discussion about headlines: What do you think works? What do you think doesn't work? Why are they so hard to write? What kinds of trends are you seeing in the content and articles that pop up in your Facebook feed? https://medium.com/top-100/november-2014 jot down their 3 favourite and 3 least favourite headlines; doing your best to ignore subject matter.

Copy: concise writing http://colelearning.net/who/module1/page52.html

Simile Destruction Goal: Eliminate clichés from your content. How To: Create a list of tired clichés (usually they take the form of similes). Strong as an ox. Working like a dog. Happy as a clam. You know the type. Create this list together with your team or prepare it beforehand. Work your way through the list, taking 30 seconds, a minute, two minutes, whatever, to come up with better and more creative ways of getting the same point across.

Simile Strong as a sip of moonshine. Happier than windshield wipers in a heavy rain. More of yours.

How it Can Help You Write Fiction What do you think?

Robyn Bradley is a copy by day and novelist by night Robyn Bradley is a copy by day and novelist by night. She has an MFA in Creative Writing, and she won a short story award in 2007 for “A Touch of Charlotte.” Copywriting doesn’t wait for the muse. When I’m in copywriting mode, I certainly welcome the muse, but I don’t have the luxury of waiting for her to whisper in my ear. My copywriting life is driven by deadlines, so I write even when I don’t feel it. This has served me well in my fiction life, and it’s probably the main reason I don’t believe in writer’s block. Copywriting embraces word economy. The main goal with most copy is to clearly explain something in as few words as possible. This has influenced my fiction writing style—and for the better. I carefully consider every word I choose and constantly ask myself if the writing is as tight and clear as it could be. (And no, I haven’t mastered word economy, but I’ve gotten much better at employing it, thanks to my copywriting work.)

How it Can Help You Write Fiction… Copywriting forces me to keep up with marketing trends. If I were to give people my full job title, I’d say I was a freelance marketing copywriter, but that’s a mouthful. And it would likely only confuse people further. But being a marketing copywriter means I need to keep up with marketing trends in everything from social media to search engine optimization to everything in between. This has helped me develop my marketing chops in general, something that serves me well when promoting my novels. Copywriting keeps me sharp. It’s fair to say I write every day, and that I have been doing so for years. Sometimes I’m writing marketing copy. Sometimes I’m writing fiction. Often, I’m writing both. Any time I put fingers to keyboard, I’m honing this crazy writing craft. And that’s a good thing.

From copy to Prose http://www.scribd.com/doc/45824530/A-Touch-of-Charlotte

Home Jeeves To design a web page based on research and experience/shared knowledge of effective & well regarded sites. Write the first page – home – for an imagined or existing web-site