Iceni Services Remote Content Management Technologies that enrich human engagement Remote Content Management

Remote Content Management The ability to centralize, control and manage the content that goes in and out of a digital outdoor asset

WPOD Manages digital display assets that are spread across cities and retail outlets in various parts of the country Remotely Universally even Exclusively

Connected to Digital Display Device TV LED Panel

You can remotely manage any screen Exclusive Dashboard

How IT workS

Simple model LED SCREEN CLOUD SERVER WAULYPOD COMPUTER POD beams the content through to the LED screen Content is uploaded and playlist is created LED SCREEN CLOUD SERVER Access the cloud based URL and manage the content Cloud send the playlist to the designated POD WAULYPOD COMPUTER wifi

Scalable model COMPUTER 1 2 5 10 25 50 75 90 100 200 300 400 500X PODS: Take instructions from CLOUD Take instructions from user and relay it to all PODS. Push the playlist to PODS Instruct content play and playlist management COMPUTER NOTE: We need at least 2mbps download speed to push content into these screens : 3G+ networks

Robust reporting COMPUTER 1 2 5 10 25 50 75 90 100 200 300 400 500 Process data and generate instant status and reports Send data logs to the CLOUD View Status and reports COMPUTER

Live streaming 1 2 5 10 25 50 75 90 100 200 300 400 500 Will relay the feed to the PODS and the screens installed at the ROs Will get the LIVE feed relayed to a special encoder URL on our cloud server The broadcaster who produces the footage will uplink the feed NOTE: We need at least 8mbps download speed to show smooth LIVE streaming of content at the RO

WPOD - Key Features Functions Reporting Change content across multiple screen simultaneously Complete cloud based solution Supports Live feed streaming Works on all types of screens Batch screens and change content on them exclusively Assign monitoring access to multiple ids Assign restricted management access to selective ids Powerful Scheduler to manage multiple contents on multiple time bands at multiple locations Real time tracker on what’s playing on each screen Get log reports on what played and when Reports net-connectivity status Reports POD downtime status Reports LED panels downtime status View batch wise reports (city wise, region wise) Supports split views across multiple monitors to using log-report feature Get email / SMS alerts on performances and downtimes Customized Parked reports feature

WPOD RCM Advantage Indigenously built technology (over 3 years) with dedicated dev. team Low cost system Minimum hardware investment for content management Only 1 pod/screen Easy plug-play-operate model Highly user friendly interface Cloud library to store all files Highly secure system Linux based, highly secure coding Tamper proof PODS, breaks on forced entry. Supports Live streaming Real-time content tracking and reporting High storage capacity PODs Up to 1TB Highly scalable system Manage thousands of screens using only 1 account Dedicated management, content monitoring and tracking team Multi-user access system with ability to restrict key user functions for specified users 24 hours problem-response system

How its better to conventional systems Eliminates the need to install servers, computers in outlets Doesn’t need a dedicated machine to manage the content, as it can be managed from any machine Less machines, less power Eliminates the need to send files via mail, pen drives etc. to upload them on to the screens Doesn’t need any hard drives to save the content – all saved securely in cloud Eliminates the need to have resources to personally check the feed, to upload and delete the content on the screens and maintenance of multiple machines at the outlet Smoothly distribute content time across multiple authorized management

Key industry applications WPOD Key industry applications

Applications Every one who wants to communicate with their audience, customers or employees in a public space and at a scalable manner. Retail Corporate OOH Salons

Retail Usage Will work with Update brand communications and promotions nationally and locally Manage their menu /pricing boards Monetise commercial air time with multiple media partners Will work with Fashion brands QSR owners Mall and Airport management

Corporate Usage Will work with Communicate corporate values and HR messages Make announcements Reminders to attend programs Use interactive touch TV panels for polls and improved engagements Will work with HR depts for large corporates

OOH Usage Work with RCM for Outdoor billboards, kiosks Transit media - Bus stops, Metros, Stations Mobile vans and trucks Work with Current digital screen owners to manage their content Help convert existing vinyl assets to convert them to digital assets

Salons Usage Salon Chains More informed consultations with customers Display partner/products Salon Chains Easy to promote products and services chain-wide

Indian Project ‘Digilink’ 25 May-08 June’16 Global Case Study: Indian Project ‘Digilink’ 25 May-08 June’16

The OMCs formed a special task force to implement the pilot across 24 petrol pumps in 8 cities. WPODite Technologies Remote content management program was selected to implement the Pilot across all these pumps for a period of 15 days.

Cities Covered Lucknow Patna Delhi Ahmedabad Mumbai Bangalore Hyderabad Bhubaneshwar

Project Snapshots 24 screens were installed across 24 pumps in 8 cities in 8 days including… Permissions and approvals from local authorities Planning the exact location for screen placement Ensuring safety and necessary standards are maintained and obtained Erecting branded platforms for the screens and Installing the LED screens and Pods in time.

Global Projects Snap shots INDIA All 3 OMCs were given independent log-in They changed the content multiple times across all their pumps They also changed content in some of their pumps individually

THANK you!