Chapter 4 The Internal Assessment Strategic Management: Concepts & Cases 13th Edition Fred David Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Identify strengths and weaknesses in Internal Audit Identify strengths and weaknesses in Management Marketing Finance and accounting Production and operations Research and development Management information systems Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

Internal strengths/weaknesses External opportunities/threats Nature of an Internal Audit Basis for Objectives & Strategies Internal strengths/weaknesses External opportunities/threats Clear statement of mission Copyright © 2011 Pearson Education, Inc. Publishing as Prentice Hall

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