Give your app some global appeal

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Presentation transcript:

Give your app some global appeal Localizing your app using Microsoft’s Multilingual App Toolkit (MAT)

Why localize? Many apps you write can be used anywhere in the world Low-cost smartphones like Nokia’s 5__ and 6__ series and a host of Android phones are bringing the “app market” to less-industrialized parts of the world English-only strings/text limits the appeal/usability of your app in these rapidly-growing markets

Case Study – Upload to YouTube Adds functionality not currently present on Windows Phone to upload videos from your Camera Roll directly to YouTube Task would be attractive to anybody, anywhere Embed analytics to see where it’s most used

Upload to YouTube – Usage Statistics - Geography

Upload to YouTube – Usage Statistics - Language

Upload to YouTube - Support

Other Mobile Operating Systems

Feedback is appreciated! Related Blog Posts: http://bc3te.ch/tccc17 My Contact Information