Using Mobile to Engage with Visitors This entire document is the property of TXT4 and is protected by copyright. It is confidential and issued on the express condition that, without the written consent of the authors, it is not copied or used except for the purpose for which it is communicated, nor is it to be communicated to anyone outside the recipient’s company. It is returnable on demand together with any copies made by the recipient. These proposals or adaptations of them can only be used after agreement has been reached by all parties. © TXT4

Who am I? Andrew French Vertical Manager, Tourism at TXT4 TXT4, Tourism Industry specialist First client was VisitBritain back in 2003 Have formed a strategic partnership with Carrier Direct Marketing to help make the mobile solutions available to all

Workshop Overview Setting up and implementing mobile campaigns Way to increase your existing postal and electronic contact lists and build a mobile database Making your advertising and marketing accountable Getting destination message into the palms of visitors hands Ideas for increasing the value of visitors

Lincolnshire Tourism………………….

The challenge Capture as many visitor details as possible Know who their visitors are and where they come from Target specific visitors with offers or events Provide information on offers and attractions whilst visitors are on the move Cost effective and reliable solution

Postal Data Capture

+ + Postal Conversation VIBRANT Andrew French 1 SE3 0LR Thanks, please reply with your NAME, HOUSE NO. & POSTCODE. We don’t spam: www.txt4.com/privacy Thanks, info to 1 Kidbrooke Park Road…If incorrect reply with full address. For no more texts reply STOP Consumer Replies with a KEYWORD + VIBRANT Consumer Replies with a NAME & HOUSE NO & POSTCODE + Andrew French 1 SE3 0LR

Benefits Increased response leading to larger visitor database 24 hour response management Validated and qualified prospect data Track media metrics Experian profile Mosaic analysis in real-time

Email Data Capture

* * * Email Conversation WALK Andrew.french@txt4.com An email has been sent to andrew.french@txt4.com. If incorrect reply with correct email address.For no more texts reply STOP Thanks, for offers by email please reply with your email address. For no more texts reply STOP Consumer Replies with a KEYWORD * WALK Consumer replies with an email address. Andrew.french@txt4.com * SMS triggers the TXT4 system to send a email automatically. *

Big influx of visitors

Some more mature

Some slightly younger…..

Solution Provide an SMS based voting system for the floats at the Spalding Flower Show Capture as many mobile numbers as possible Target visitors with future events and offers Solution needed to be accessible in real-time Needed to be cost effective to setup and implement

Float Vote Visitor texts: FLOAT A TXT4 Responds: Vote received! Winner will be contacted by phone. For a coffee & danish for only £2, show this text at the Springfields Garden Centre. Valid after 3pm to 31May

Visit Scotland Big influx of visitors Want to disperse them around the area Promote members attractions and venues High spending visitors Short stay

Visit Scotland

WAP Creative

Visit Peak District Want to use existing media and publications Steady stream rather than a big influx of visitors Distribute visitors around the area Provide offers on behalf of partners/attractions

Creative Examples

Let’s see this working TEXT – YORKSHIRE to 84118 Imagine you’re a visitor on holiday You don’t have internet access Would love to do something but your not sure what TEXT – YORKSHIRE to 84118 Special offer for theatre tickets Can be redeemed and tracked

Thank you +44 (0)20 7729 0700 +44 (0)79 3238 6974 Andrew French  TXT4 Limited Unit 4.02 The Tea Building London E1 6JJ  www.txt4.com