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Online video presents a huge opportunity Increased user engagement and interaction New opportunities to generate revenue Effective medium to reinforce brand identity

challenges track manage deliver protect prepare monetise store

SwiftServe Fully featured CDN – infrastructure for national and international delivery Supports Live Broadcasts and Pre-recorded video Major reference customers but also new services Able to assist with your online video challenges!

faster faster delivery faster to market faster innovation Infrastructure and technology to deliver your content to where it needs to go faster to market Get your service to market more quickly faster innovation Adapt to new platforms and technologies faster

safer safer delivery safer investment safer strategy Secure & reliable infrastructure with build in content protection safer investment Avoid risks of build-it-yourself safer strategy Trusted local partner that you can rely on for assistance

better better expertise better efficiency better solution Local team who are experts in online delivery assisting you to meet your business aims better efficiency Lower TCO, less time to market better solution Full range of delivery services, APIs, security, control and management tools

Product Offering Live  VOD Managed  Unmanaged National  International Small  Big

Managed Live Broadcast Package Case Study 1 Managed Live Broadcast Package Post-event review Present usage report Identify improvements Plan next event Event Production Onsite management during event Quality monitoring Dry-run Onsite setup End to end test Workflow validation Planning Workshop Requirements Analysis Technology Selection Workflow Design Fixed, all-inclusive price, unlimited usage

Case Study 2 Internet TV Usage based pricing Large-scale High-profile premium content Security Complex Integration Usage based pricing

Singapore : 112 Robinson Road, #03-01, Singapore 068902 Thank You Now – how can we help you? Singapore : 112 Robinson Road, #03-01, Singapore 068902 Tel: (65) 6226 1138 Fax: (65) 6226 1381 United Kingdom: 26 Saint Thomas Place, Ely Cambridgeshire, CB7 4EX, England, United Kingdom Tel: (44) 845 299 7354 Fax: (44) 845 280 1774 Email: sales@conversant.com.sg                                        

CDN for Telco

CDN is a missed opportunity for operator Network Operator CDN is a missed opportunity for operator Existing local relationships Already providing data, voice and other high value business services CDN providers exploit lack of “content” expertise within operator But at same time rely on operator network

BT Response “Traffic is growing,” said the [BT] spokesperson. “The idea that ISPs will continue to pick up the bill is unsustainable. We want to work this out with the BBC and other content owners to come to some real-world compromise.” ZDNet, June 2009

AT&T Response 15

Bell Response Bell position to provides their customers with a SECURE, FLEXIBLE, POWERFUL infrastructure

Participation in the content value chain Telco Response Participation in the content value chain Many different approaches amongst these global telcos. But single unifying trend is that they are seeking to establish their position in the content value chain by developing an offering that will allow them to increase their value.

SwiftServe is a Telco CDN solution Built from ground up for Telco market Provides end to end control, management and security Built on top of SwiftCache platform Local infrastructure deployed in network controlled by operator Complete solution for CDN and OTT traffic

SwiftServe Features Format Support Security Additional Features Microsoft Smooth Streaming Apple Dynamic Streaming (iPhone/iPad) Adobe HTTP/RTMP Dynamic Streaming Website Acceleration Large file download Security URL token authorisation Geoblocking SWF Validation Additional Features Global Load balancing Origin Storage Service Real time reporting Log files

International Partnership Level 3 operates the world’s largest IP network Over 54,000 route miles of fibre More than 1.8Tbps of global peering capacity Best connected ISP network [as measured by Renesys] Customers 18 of the world’s top 20 telco’s 9 of the top 10 EU telco’s 7 of the world’s top 10 Internet destinations

Level 3 CDN One of the world’s largest CDNs Over 6.2Tbps capacity Peak traffic exceeded 1.5Tbps in 2010 Focussed on NA + EU

Technology innovation International partnerships SwiftServe Strengths Local expertise Content experience Technology innovation International partnerships

SwiftServe Portal: Usage

SwiftServe Portal: Geographical Spread

SwiftServe Portal: Object Management

Q&A

Singapore : 112 Robinson Road, #03-01, Singapore 068902 Thank You Singapore : 112 Robinson Road, #03-01, Singapore 068902 Tel: (65) 6226 1138 Fax: (65) 6226 1381 United Kingdom: 26 Saint Thomas Place, Ely Cambridgeshire, CB7 4EX, England, United Kingdom Tel: (44) 845 299 7354 Fax: (44) 845 280 1774 Email: sales@conversant.com.sg                                        

Customer Case Studies

Telecommunications Organisation SingTel IPTV CDN Requirements Live streaming & Video On Demand Description Delivering high premium content

National Broadcaster Organisation MediaCorp CDN Requirements Live streaming for National Day Rally 2010 Description Delivering live event for audiences worldwide 30

MediaCorp: National Broadcaster Organisation MediaCorp CDN Requirements Live streaming & Video on Demand Description Delivering Entertainment Content

MediaCorp: National Broadcaster Organisation MediaCorp CDN Requirements Live streaming Description Delivering Indian Talent Times Entertainment Content

The Malaysian Insider: Mass Media Organisation The Malaysian Insider CDN Requirements Web site acceleration & HTTP Download Description Delivering real time dynamic content

MediaRing: Internet Service Provider Organisation MediaRing CDN Requirements HTTP Download Description Delivering VOIP Client for worldwide users

ZingMobile: Content Provider Organisation ZingMobile CDN Requirements HTTP Download Description Delivering Mobile Content to mobile subscribers