FOOTBALL FOR FRIENDSHIP 2015 PROI AGENCIES GLOBAL INTERACTION The project is being operated worldwide by AGT Communications Agency

About THE PROJECT FOR INTERNAL USE ONLY Author: Gazprom Company Project goal: Development of child football, popularization of youth sport and a healthy lifestyle, upbringing of tolerance and friendship among children worldwide Concept: International Children’s Social Project for participants from different countries around the world Global ambassador of the project is a legendary football star - Franz Beckenbauer Global operator: AGT Communications Group, PROI Russia Key events: International Children’s FOOTBALL FOR FRIENDSHIP Forum 2015, International Street Soccer Tournament, Final Game of UEFA Champions League, 6th of June, 2015 (Berlin, Germany) ABOUT / KEY FIGURES / GEOGRAPHY / ACTIVITIES / SEASON 2015 FOR INTERNAL USE ONLY © AGT Communications Agency, 2015

Key figures 2015 24 countries 670 project participants 24 football teams: Each team consists of 11 young football players from each country (boys and / or girls) 24 young journalists: Each team is accompanied by a young journalist of the same age as players 670 project participants including accompanying adults and project team staff 200 professional journalists from 24 countries to be present at the International press conference in Berlin 100 media partners are expected to be involved in the project in 24 countries ABOUT / KEY FIGURES / GEOGRAPHY / ACTIVITIES / SEASON 2015 FOR INTERNAL USE ONLY © AGT Communications Agency, 2015

PROJECT geography FOR INTERNAL USE ONLY PROI partners: 20 countries Non-PROI partners: 4 countries Austria Comm:unications Belarus AGT Communications Group Belgium Interel Bulgaria Intelday Solutions China SPRG Croatia Communications Office Colic, Laco & Partners Czech Republic Ewing Public Relations Japan PRAP Japan Group Germany fischerAppelt Hungary Premier Public Relations Kazakhstan The Netherlands Van Luyken Communicatie Adviseurs Poland 24/7 Communication Russia Slovak Republic SEESAME Communication experts Spain Atrevia Switzerland int/ext Communications Turkey ZEGO Communication Strategies Ukraine The United Kingdom Publicasity France Agence Transversal Italy Belpoint Serbia Agency for Marketing PROVIDENCE Slovenia Belpoint ABOUT / KEY FIGURES / GEOGRAPHY / ACTIVITIES / SEASON 2015 FOR INTERNAL USE ONLY © AGT Communications Agency, 2015

Project activities GLOBAL LEVEL NATIONAL LEVEL FOR INTERNAL USE ONLY Project start international online press conference The official project web site with sections in 24 languages The official project English accounts in Facebook, Twitter, Instagram & YouTube International Street Soccer Tournament in Berlin The Third International Children’s Forum in Berlin International press conference for media from 24 countries in Berlin NATIONAL LEVEL Choosing the team for participation in the project, organizational support at national level Choosing the media partners to support the project at national level Localization and distribution of global press materials, communications support at national level Organization of national activities during International Football &Friendship Day (25th of April) Engaging local project ambassadors and supporters among famous people in the country ABOUT / KEY FIGURES / GEOGRAPHY / ACTIVITIES / SEASON 2015 FOR INTERNAL USE ONLY © AGT Communications Agency, 2015

Season 2015: START FOR INTERNAL USE ONLY Date & place: the 19th of March 2015, Munich, Germany Event format: Google Hangouts online press conference Speakers: Vyacheslav Krupenkov, Senior Managing Director, GAZPROM Germania GmbH Franz Beckenbauer, Global project ambassador 750 journalists has views the online broadcast in Youtube Over 500 publications / news spots were received during two first days after the event in European, Asian and American media, including Euronews, SKY News, Russia Today, Daily Mail, Sina Sport, etc. ABOUT / KEY FIGURES / GEOGRAPHY / ACTIVITIES / SEASON 2015 FOR INTERNAL USE ONLY © AGT Communications Agency, 2015

Season 2015: MORE TO FOLLOW FOR INTERNAL USE ONLY THE THIRD INTERNATIONAL FOOTBALL FOR FRIENDSHIP FORUM INTERNATIONAL STREET SOCCER TOURNAMENT INTERNATIONAL DAY OF FOOTBALL AND FRIENDSHIP INTERNATIONAL PRESS CONFERENCE UEFA CHAMPIONS LEAGUE FINAL ABOUT / KEY FIGURES / GEOGRAPHY / ACTIVITIES / SEASON 2015 FOR INTERNAL USE ONLY © AGT Communications Agency, 2015

earth is a ball. football drives the planet! www.gazprom-football.com The project is being operated worldwide by AGT Communications Agency