Branding Your Swim Lesson Program Brad Chiasson Aquatic Specialist Canton Leisure Services © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Start With A Brand Logo Contract Out vs. In House 5/23/2018 12:17 AM Start With A Brand Logo Contract Out vs. In House Carl – Saint Creative Marketing Department Contact Local Universities Community College Graphic Design Classes Tap Into Staff Talent Summit Shark Websites www.99designs.com www.deluxe.com © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Brand Message Experience the Summit Difference……… 5/23/2018 12:17 AM Brand Message Experience the Summit Difference……… Key Message To Communicate The Brand What Makes Your Program Unique? Full Fitness Facility Recreation Programming Birthday Parties Special Events Customer Service Register online Registration on Pool Deck IPad Refunds Transfers Check In Table Ways To Register Session Based Ongoing Based Incentives/Discounts Low Season 15% Discount © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Create A Voice Safety is #1 Clean Facility Family Friendly Training Lifeguard – 32 Hours WSI – 30 Hours Monthly In-service Clean Facility Family Friendly “Hub” of Community Promoting Healthy Lifestyles Infants to Seniors Therapeutic Program © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Integrate Your Brand Colors Be Consistent Less colors, less printing costs

Integrate Your Brand Cont. Marketing Open Swim Flyer Facebook Twitter Instagram Website Local Newspaper Special Event Picture Frame Picture Week Swim with Santa Pumpkin Patch In the Pool

Marketing Ideas Brochure Professionalism Participant T-Shirts Actual Participants Professionalism Staff Name Tag Swim Instructor Shirts Participant T-Shirts Table Cover Water Bottle Towels Any other unique marketing ideas?

Develop A Tagline Concise Statement That Captures The Essence Of Your Brand

Timeline Develop A Plan With A Realistic Timeline 1st Year 2nd Year Logo Design $400 2 to 4 Colors Drawstring Bag $1.50 Blue and Orange Towels Goggles Picture Frame $1.75 Table Cover $200 Check In Table Name Tag $9 Aquatic Supervisors Brochure $2,000 Create Voice Safety/Training

Timeline Cont. 3rd Year Swim Cap Participant T-shirt 5/23/2018 12:17 AM Timeline Cont. 3rd Year Swim Cap $4 CPST Swim Meet Pro Shop $5 Participant T-shirt $4.75 Winter 2 Promotional Piece Pro Shop $8 Goals For 4th Year Family Locker Room Hair Dryers Colorful Walls Aquatic Center Update Seating Update Rule Boards/Signs © 2007 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

Recap Logo Brand Message Create Voice Integrate Marketing Tagline

Questions?