ALE161 國際行銷英文簡報技巧 International Marketing Presentation Techniques Michelle Li 201609 ALE161 國際行銷英文簡報技巧 International Marketing Presentation Techniques

Introduce yourself to us Briefly introduce yourself to the class. Tell us What is your name, your hometown, and your major, etc? What is your intention to take this course? How did you spend your time in this summer? Any other things that you would like us to know about you.

Course objective This course aims to equip you with necessary cross-cultural communication skills in the field of international marketing.

Course outline This course, based on the international marketing knowledge, will lead you to carry out team projects on internationally marketing the city of Tainan. During the semester, you will receive training on how to communicate their ideas and thinking in English as well. By the end of the course, your professional knowledge in marketing is expected to be strengthened and cross-cultural communication skills promoted.

Grading policy Attendance and participation 25% Homework and Assignment 20% Midterm project 20% International marketing project proposal 15% Final presentation 20%

course schedule Week 1 Course orientation Intro to Corpus Week 10 Public speaking-physical Week 2 Corpus Week 11 Public speaking (guest speaker) Week 3 Website Analysis Week 12 Good visuals Week 4 Week 13 Public speaking-story Week 5 10/10 Holiday Week 14 Week 6 International marketing Week 15 Public speaking-visual Week 7 How to tell a story Week 16 Week 8 Field trip Week 17 1/2 Holiday Week 9 Week 18 Student Demonstration

Michelle Li Corpus overview

What is a corpus? A linguistic Corpus is a wide set of real examples of use of a language. Examples may be in text or audio form. A Corpus is a collection of texts in electronic form (in the case of the spoken language - a transcription of speech), used for linguistic research and to design courses for foreign language learners.

Types of corpora General corpus Specialized corpus Spoken corpus Written corpus Learner corpus Parallel/bilingual corpus

The online corpora Just the Word BNC COCA BLC ELISA http://www.just-the-word.com/ BNC http://www.natcorp.ox.ac.uk/ COCA http://corpus.byu.edu/coca/ BLC http://www.someya-net.com/concordancer/index.html ELISA http://www.uni-tuebingen.de/elisa/html/elisa_index.html

Compleat Lexical Tutor CJCU EBMP Corpus Tango http://candle.fl.nthu.edu.tw/collocation/webform2.aspx Compleat Lexical Tutor http://www.lextutor.ca/ CJCU EBMP Corpus http://ebmp.cjcu.edu.tw

3C stands for Corpus Concordance Collocation