Farm-level Crisis Plan Cindy Cunningham Assistant Vice President, Communications National Pork Board 515-223-2600 ccunningham@pork.org

Do YOU Need a Farm-level Crisis Plan? Good policy Good for the company Process makes the organization stronger Good for the people They don’t have to guess what they should do Everyone knows their role Good for the pigs The process can expose potential vulnerabilities Minimizes risk

Pork Industry Crisis Preparedness Unified Approach National Crisis Plan Pork Board, NPPC, AASV, USMEF Link in industry plan State Association Crisis Plan Customizable to state association Farm-level Crisis Plan Customizable to specific farm Show Pig Crisis Plan Specific to shows and exhibitions

Pork Industry Crisis Plans The Framework Tool to assist in assessing and responding Not substitute for thought, judgment or experience Enhances our ability to: Think clearly under stress Make sound judgments Bring valuable experience in devising/executing response Every crisis is different

Steps In a Crisis Assess the situation Activate the crisis team appropriate to the need Devise the response plan Execute the response Evaluate the response

Farm-level Crisis Response Plan Template Easy to access Dynamic editable PDF form Web-based at pork.org CD/DVD Print paper copy of completed template Team members keep copies off-site and at home

Farm-level Crisis Response Plan Template Partner to Emergency Action Plan Site-specific plan Hazard plan Maintenance and training PQA Plus

Farm-level Crisis Response Plan Crisis Triggers Situations are varied, but could come from: Animal welfare issues Air- or water-quality issues Natural disasters Foreign animal disease Human health concerns Community relations issues Audience question: What are some of the situations that can trigger a crisis?

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