Tourism Products.

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Presentation transcript:

Tourism Products

Tourists activities  products See Do Buy

Tourism products the total tourist experience that meet its expectations, including experience with: housing, natural and cultural attractions, entertainment, transportation, catering, hosts etc. 

Tourism products: strategies Bundling attractions Wisata hutan bakau (mangrove forest) Festivals, special events Summer festival Thailand Programming, packaging, and partnership Ramayana Ballet

Develop tourism products Understand your market: how many people, why visit, who are they, where do they come from, where do they stay, Develop desired experiences Connect with location: facilities, localities, the site itself Example: RAIL JAVA TOUR

Group task Pikirkan suatu produk: lokal, ditinggalkan, perlu dikembangkan, ..... Profil produk SWOT analysis Strategi pengembangan produk menjadi produk wisata: new tagline, new campaign, new usage, etc

Rejuvenation

Rejuvenation

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