A Leather bags e-commerce website Term Paper (as-is) problem statement

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Presentation transcript:

A Leather bags e-commerce website Term Paper (as-is) problem statement Solomon Tsao (solomon.tsao@utdallas.edu) EMSE 6361, Fall 2016

Agenda Company B brief profile Overview 1 Overview 2 Overview 3 Current New Product Development & Onboard Process What are the Problems 1 What are the Problems 2

Company B brief profile A local Dallas company making high-quality leather goods Has in business for 25+ One office in Dallas(20+) & One factory in China(100+) Just start their e-commerce site in early-2013 Would like to focus on high-quality custom consumer leather bags & small leather goods

Overview 1: Current online store offers 60+ different leather bags.

Overview 2: Fashion designer select most popular patterns, colors, custom initials each season/year. Stripe Colors Initials

I am busy. Schedule an appointment with my assistant Overview 3: Make one sample bag and hire a photographer for high quality product pictures. I am pro. Pay me. I am busy. Schedule an appointment with my assistant

Overview 4: Photoshop a virtual image in house. I need more time Boss. Copy and Paste need time.

Current New Product Development & Onboard Process Fashion designer select colors ,patterns and bags for next season. Factory makes virtual samples for each one and email back to design team Design team decide which one is ok from virtual image and which one requires a real sample. Factory makes sample products and ship back to Dallas office Fashion design team makes final decision for next season’s new products.

What are the Problems : High Cost Cost of one sample product = $20 one high quality photo = $10 10 patterns x 10 stripes x $30 = $3000 / one bag per season 60bags x $3000 = $180000(This is a lot of money for samples) Labor time 3mins(making one virtual) x 10 patterns x 10 stripes =300mins 60(bags) x 300(minutes) =18000(minutes)(About 300 hours)

Sales <=> Profit What are the Problems : Because of the high cost Onboarding less products = Less selections for customer (Impact online sales) Longer time to make virtual images Time to market is a key point for sales Sales <=> Profit

Questions?