An economy for the benefit of the collective interest 1 17 Smart mobility An economy for the benefit of the collective interest

2 17 Smarter Shared Rides September 2016

Meeting the need for cheap, convenient transportation 3 17 US Transportation market On Demand Convenience Smarter Shared Rides: Instant booking No fixed routes Dynamic routing Convenient & affordable Transit or car sharing Price

Split – a new shared ride solution 4 17 Split – a new shared ride solution Split instantly connects people traveling in the same direction using a real-time routing algorithm : Book your trip on a smartphone We match you with people going in your same direction We combine multiple overlapping trips in a single vehicle along an optimized route, saving everyone money These are not pre-determined fixed routes; we are literally creating the trips in real time as requests come in

Split – a new shared ride solution 5 17 Split – a new shared ride solution Average 2.5 people per vehicle ½ the price of a typical taxi, slightly more expensive than bus Transparent – price is promised before the customer commits Efficient, sustainable, and affordable

How does it work for riders? 6 17 How does it work for riders?

Split is made possible by a proven, piloted technology 7 17 Split is made possible by a proven, piloted technology Proprietary Algorithm Already in use in Finland Over 25 man-years of engineering in Ajelo – acquired by Transdev Dynamically matches passengers and vehicles Incorporates traffic, city travel patterns and other key local components to ensure most efficient routing possible Servicing Helsinki since 2012 Helsinki Proof of Concept has proven the technology and effectiveness of the algorithm With only 15 vehicles, up to 700 trips per day “Layered in” over the existing strong public transport options

Launched in the core of DC in mid-May, and quickly expanding in 2015 8 17 Targeting very specific area in the center city – dense residential, business & leisure neighborhoods

More profit/vehicle – for Split & for drivers Split has changed the economics of single vehicle transportation 9 17 1 hour, 1 vehicle Current Uber model (best case) Split model 1.94 passengers/hour 4.5 passengers/hour $24.75 ($5.50*4.5) $21.34 ($11*1.94) Uber App Split app $17.10 $4.27 $19.80 $4.95 Driver Share Driver Share More profit/vehicle – for Split & for drivers Source: Uber operation data

10 17 A look at Split in DC

How local authorities could be a part of transport optimization ? 11 17 How local authorities could be a part of transport optimization ?

12 17 Functions Around you: around your position or location you specified, view on a map the breakpoints of transport networks, car parks and resorts bike sharing then see passage schedules lines transportation and the availability of public bike system and parking lots. Traffic Info: interactive real-time traffic map & predilection estimated traffic. Route calculation: enter your starting point and destination, date and time, and get the right transportation solutions for your trip. You can specify preferences (addicted to the car, cycling fan, subscriber of public transports ...) which will be considered in the research for solutions. Guidance on the way: activate the function and application support will follow in real time your movement in the city of Lyon. You will be guided step by step. If there is an incident (bus late with risk of missing a match, bottling about following your path ...), you will be alerted and you can recalculate your route to find other solutions in real time. Real time times Plane: live arrivals and departures from the airport Lyon St Exupery Direct call taxi companies: one click and you are put in touch Other functions : Optimization of urban freight

13 17 How does it work ? Optimisation of urban traffic regulation & coordonation of all transport modes Provision of real-time information for all modes, anytime, anywhere Freight delivery optimisation. Fleet management services. Real-time urban mobility Monitoring systems + City’s mobility data set

14 17 Objectives Opticities will associate major cities and groups at the forefront in these fields in Europ to develop : Genuine multimodal solutions. A contractual framework. European interoperability of urban mobility data and mobility solutions. Enhance network operators’ supervision capacity and management efficiency thus allowing for smart and adapted decision making processes. Develop, try out and assess high-level innovative multimodal information and transport management services. Enhance users’ accessibility to mobility services through the display of coherent and highly reliable multimodal information.

Achievable objectives 15 17 Achievable objectives Effectiveness: OPTICITIES will develop solutions with a deployment perspective of 3 to 5 years. Thanks to the association of public stakeholders in charge of mobility policies implementation and renowned ITS professionals accustomed with solutions deployment, OPTICITIES will deliver tangible and useful results Scalability: OPTICITIES will combine public, industrial and academic actors from different sectors looking forward to work on common grounds to develop solutions adjusted to each urban typology. The 6 cities representing 6 specific mobility situations and 6 experimentation fields will constitute the right theatres to consolidate adjusted solutions through a common approach Transferability: OPTICITIES covers a large typology of European cities and will develop and largely disseminate a set of recommendations to foster the deployment of the project results in European cities. Thanks to the involvement of influential networks representing excellence in sustainable mobility, OPTICITIES outputs will be largely disseminated towards targeted audiences.

Impact expected Modal Shift : 6% towards soft and public modes by 2025 16 17 Impact expected Modal Shift : 6% towards soft and public modes by 2025 Public space management: gain of 3.6 million m² public square Traffic congestion decrease and optimized road network operations : gain of 1.5 million tons CO2 per year Development of European ITS market for urban information thanks to interoperable solutions Optimization of urban freight operations thanks to Urban Freight Navigator

THANK YOU FOR YOUR ATTENTION 17 THANK YOU FOR YOUR ATTENTION