RTE Popcorn/Caramel Corn Category Highlights
RTE Popcorn Category Continues To Grow +5.2% +9.0% Source: IRI Infoscan 12 months ending November 2, 2008
RTE Popcorn Growth Continues to Outpace Total Salty Snacks Source: IRI Infoscan 12 months ending November 2, 2008
White Cheddar is Leading Flavor Source: IRI Infoscan 12 months ending November 2, 2008
Private Label Underdeveloped, and Growing 2x Faster Than Branded Source: IRI Infoscan 12 months ending November 2, 2008
Yaya’s Growth For Past Two Years Significantly Exceeds Average Source: IRI Infoscan 12 months ending November 2, 2008
Key Learning & Opportunities RTE Popcorn/Caramel Corn category is growing – outpacing total salty snacks White Cheddar is dominant flavor, followed by caramel corns Total Private label under-developed, and growing 2x faster than Total branded Yaya’s continues to significantly outperform category on all SKU’s Opportunities Private label: White Cheddar & Caramel Corns Cheese Yaya’s brand