What's up with mobile @methode

mobile geddon adjective ˈmōbəl,ˈmōˌbīl/ able to move or be moved freely or easily. "he has a major weight problem and is not very mobile" of or relating to cellular phones, handheld computers, and similar technology. "the next generation of mobile networks" Suffix -geddon Denoting a catastrophic event caused by or related to the stem word. @methode

Mobile friendliness @methode not much changed since last year on our end. keep making your sites mobile friendly, it is actually super importan upcoming: more focus on speed @methode

“ For the first time this summer, more Google searches were completed on mobile devices than desktop computers Amit Singhal, August 2015 ”

Accelerated Mobile Pages aka AMP @methode

Speed is the biggest factor driving engagement on mobile web @methode

40% of people abandon a website that takes more than 3 seconds to load Easy navigation (79%) and speed (73%) are the top website attributes users care about 78% choose websites that have 4 ads or fewer per page 66% trust websites with content and ads that are vertically aligned 60% question the credibility of cluttered sites More info here

Articles are cached and load instantly Publishers have control over visual design and business model Supports existing ad formats Deepen engagement with related articles Launched with news and expanding to other content verticals @methode

Cards, carousels and … more cards? @methode

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Progressive Web Apps aka PWAs @methode

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13% 87% vs. What about all the time spent in apps? Mobile web Apps Mobile web vs. apps vs. 13% 87% Mobile web Apps @methode Source: comScore Mobile Metrix, U.S., Age 18+, June 2015

13% vs. In reality, time spent is concentrated in a few 35% 32% 20% Mobile web vs. apps 35% Social and messaging vs. 13% 32% Entertainment (Games, radio, multimedia) Mobile web 20% Other apps @methode Source: comScore Media Metrix MP and Mobile Metrix, U.S., Total Audience, June 2015

Monthly unique visitors (MM) Average minutes per visitor The web offers broader reach, but engagement is low Top 1000 mobile apps vs. top 1000 mobile web properties Mobile web Apps 8.9 201.8 3.3 10.9 Monthly unique visitors (MM) Average minutes per visitor @methode Source: comScore Mobile Metrix, U.S., Age 18+, June 2015

Opportunity to engage users Opportunity to capitalize on broad mobile web reach Mobile Web Lots of users, but hard to re-engage Opportunity to engage users Modern web features enable better engagement Apps High engagement, but a small piece of overall user traffic “...your mobile website is the top of the funnel for your user acquisition on mobile. It is where people land when coming from search, email, social media, text links, etc, etc. The mobile web scales much better. You can build a large audience on mobile web much more easily than via mobile apps.” -- Fred Wilson @methode

Progressive Web Apps All the goodness of websites: One click away from accessing content Available across browsers Fast loading, smooth animations and navigations With new capabilities: Access via Homescreen icon on device Good experience on flaky or no network connections Re-engages with push notifications Works better in browsers that support new APIs @methode

Get comfortable with it. http://g.co/amp Mobile Friendly AMP PWAs You need this. Get comfortable with it. http://g.co/amp They are becoming a thing. Keep an eye on PWAs. @methode