Positioning, Plans and Possibilities

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Presentation transcript:

Positioning, Plans and Possibilities Vicon Annual Sales Meeting October 2009 2010 Marketing Program Positioning, Plans and Possibilities

2009 Marketing Objectives SMS! Capitalize on strong verticals Piggybacks on our IP and open platform positioning Dealer education Capitalize on strong verticals Grow and support National Account relationships Support at the local level for individual market strengths Requires accountability by territory managers. VICON ANNUAL SALES MEETING, OCTOBER 2009

SMS Delivery lagged behind marketing buzz Sales are now happening! PSIM messaging ties SMS with ViconNet Remains a work in progress VICON ANNUAL SALES MEETING, OCTOBER 2009

Capitalize on Verticals Corrections: correctionsmarketplace.com 7000 views; 171 click-thrus; 74.8% new VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

Capitalize on Verticals Corrections: correctionsmarketplace.com 7000 views; 171 click-thrus; 74.8% new Facility Managers: Building Operating Management 1500+ leads VICON ANNUAL SALES MEETING, OCTOBER 2009

429 leads, with email addresses! VICON ANNUAL SALES MEETING, OCTOBER 2009

Capitalize on Verticals Corrections: correctionsmarketplace.com 7000 views; 171 click-thrus; 74.8% new Facility Managers: Building Operating Management 1500+ leads Government GSN 800+ click-thrus or downloads 1000 additional leads VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

National Accounts Provided support as needed Introductory presentations Price lists Email blasts Local events VICON ANNUAL SALES MEETING, OCTOBER 2009

Support at local level Responsiveness to customized requests Special datasheets Materials for proposals Lead-gen opportunities Email blasts VICON ANNUAL SALES MEETING, OCTOBER 2009

What’s Next??? 2010 Priorities VICON ANNUAL SALES MEETING, OCTOBER 2009

IP, IP, IP!!! Our image is finally evolving, but there’s still much work to do Must be considered a player Messaging must be consistent PSIM is the new buzzword VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

Updated ViconNet Brochure VICON ANNUAL SALES MEETING, OCTOBER 2009

72,516 views 973 click-thrus VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

Edutainment Works! VICON ANNUAL SALES MEETING, OCTOBER 2009

Continued Focus on Verticals Very frequent press releases Westchester Medical Center Tennessee Dept. of Corrections New Jersey DMV Brentwood School District VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

Continued Focus on Verticals Very frequent press releases Westchester Medical Center Tennessee Dept. of Corrections New Jersey DMV Brentwood School District Key vertical pubs/online outlets The Web Site… VICON ANNUAL SALES MEETING, OCTOBER 2009

Website Overhaul IP, IP, IP! Speak to end users via verticals Reflect our image Easy to navigate More content interactive VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

Don’t forget the hardware! Software sales will not sustain us Promote advantages of complete Vicon solutions No camera licensing fees Excellent selection of cameras, NVRs, DVRs and storage option One source eliminates support hassles Future software/hardware compatibility VICON ANNUAL SALES MEETING, OCTOBER 2009

VICON ANNUAL SALES MEETING, OCTOBER 2009

1,428 views 61 click-thrus 57 forwards VICON ANNUAL SALES MEETING, OCTOBER 2009

Product-Focused Print Advertising = Coverage Security Products, September issue, Paid: SMS Print Ad Security Products, September issue, Unpaid: NVR Shadow: Top Picks, page 14 Roughneck Line: Problem Solvers, page 60 iSCSI SAN-RAID: New Products, page 121 SVFT Enhancements: New Products, page 124 Interview with Bret, page 100 (includes his plug for new Kollectors) VICON ANNUAL SALES MEETING, OCTOBER 2009

Keep Hammering A&Es Annual A&E Summit Educational Webinars Vicon-hosted Partner with magazines that offer credit Better lead-gen for projects in planning stage VICON ANNUAL SALES MEETING, OCTOBER 2009

Lead-Gen Discussion Onvia iSqFt Bid Clerk Web Visitor Tracking McGraw Hill VICON ANNUAL SALES MEETING, OCTOBER 2009